From herbal-blend night cereals to music-based therapy apps, the February 2023 health trends explore how consumers are prioritizing health and wellness this winter. With flu season and increased stress levels due to economic uncertainity, it's no surprise that people are placing a greater emphasis on taking care of their mental and physical well-being.
The wellness industry has seen a surge in popularity as a result, with new products and services emerging to meet this growing demand. Herbal-blend night cereals, for example, are designed to promote healthy sleep patterns and nourish the body while you sleep. Music-based therapy apps, on the other hand, use the power of sound to help users manage anxiety, reduce stress, and improve mood. These are just two examples of how the health and wellness trend is evolving and providing consumers with new and innovative ways to prioritize their well-being. Whether it's through nutrition, exercise, or mindfulness, it's clear that people are seeking ways to live healthier, happier lives.
Top 75 Health Trends in February

74
Smart Anti-Snore Pillows
10minds' Motion Pillow is a CES 2023 Innovation Awards Honoree

73
High-Tech Gas Grills
Weber Launched its 2022 GENESIS Grill Lineup with Smart Features
72
Anxiety-Reducing Pulsating Pillows
Fufuly is a CES 2023 Innovation That Guides Relaxed Breathing
71
Antioxidant Collagen Hydration Mixers
Zurvita’s Scientifically Backed Hydration Powder, H2O
70
Breathable Privacy-Focused Masks
Hushme Launched the 'Hushme AIR' Airflow-Focused Privacy Mask
69
Smart Sleep-Aid Earbuds
LG Breeze is a Sleep-Tech Innovation at CES 2023
68
Near-Field Surround Sound Chairs
Razer's Project Carol Offers Haptics and Sound-Equipped Cushions
67
Cuffless Blood Pressure Monitors
Valencell Unveils a New Blood Pressure Monitor at CES 2023
66
Edible Collagen Jelly Sticks
Fresh Bell Combines Real Pomegranate & Marine Collagen Peptides
65
Photocatalytic Air Humidifiers
Kaltech Launched the 'Yuragi Junsui Premier' Air Humidifier
64
Advanced Heart-Tracking Patches
This Wearable Ultrasound Patch Envisions Real-TIme Heart Scans
63
Robotic Pet Companions
The GULIGULI Smart Companion Robot Keeps your Pet Company
62
AI-Powered Skin Analyzers
mySkin F.A.I.N Brings Medical-Grade Results to Smartphones at CES 2023
61
Personal Cooling Devices
Embr Wave Regulates Body Temperature for Relief from Menopause
60
Stress-Relieving Hearing Aids
Widex's 'SoundRelax' Hearing Aid Feature Alleviates Ear Stress
59
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
58
Relaxing CBD-Positive Hotels
The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen
57
Sleep-Supporting Turkish Delights
Rose Delights Features a Special CBD-Infused Product for Sleep
56
Invisible Hearing Aids
HueHearing's Invisible Hearing Aids Reduce Stress and Tinnitus Symptoms
55
Adaptogenic Mushroom Powders
MUD\WTR Debuts the ':rise Matcha' and ':balance Tumeric' Blends
54
Botanical Cocktail Boxes
The Cocktail Botanical Box Comes with a Book, Planter, and Sangria Kit
53
AI-Powered Disinfectant Devices
UVCeed Shared a Solution for the "Tripledemic" at CES 2023
52
Creatine Monohydrate Gummies
Create Wellness Aims to Revolutionize the Use of Creatine
51
User-Powered Health Trackers
Baracoda is Unveiling BHeart & Patent-Pending Technology at CES 2023
50
Sustainable Mocktail Teas
The Cloud Catcher Mocktail is Packaged in a Recyclable Bag
49
Creatine Supplement Capsules
Optimum Nutrition Launched The 'Micronized Creatine Capsules'
48
Mood-Boosting Hearing Aids
Bernafon's Viron Music Hearing Aids Reduce Stress and Stimulate Memory
47
AI-Powered Sleep Headsets
The FRENZ Brainband Tracks and Stimulates the Brain in Different Ways
46
Health-Focused Cannabis Gummies
LEUNE's Gem Drop Gummies Focus on the Benefits of Cannabis Plants
45
Grape-Flavored Cannabis Gummies
incredibles Announced the '50 Shades of Grape' Cannabis Gummies
44
Luxury Resort Wellness Clinics
Atlantis the Royal Luxury Resort in Dubai Launches the AEON Clinic
43
Music-Based Therapy Apps
Spiritune Combines Music Therapy with Neuroscience
42
Fatigue-Reducing Energy Beverages
Blue Sun Corporation Launches the 'BLUE SUN Energy Drink'
41
Monthly Premium Cheese Boxes
The Cheese Bar Offers a Monthly 'Club' Subscription with Three Tiers
40
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
39
Wellness-Focused AI Watches
Citizen is Launching Its AI-Powered ‘CS Smart Watch' for Wellness
38
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
37
Non-Invasive Urine Devices
Withings 'U-Scan' Monitors Reproductive and Metabolic Health with Urine
36
Powdered Gaming Supplements
RDCL Debuts a Gamer Hydration Supplement Infused with Nutrients
35
Modernized Fiber Supplements
Gut Glow by Bend Beauty Promotes Healthy Gastrointestinal Functions
34
Baby Boomer Multivitamins
GNC's 50+ Multivitamin Gummies Support Mature Men and Women
33
Convenient Superfood Supplements
Ancient Nutrition Organic SuperGreens Have a Proprietary Blend
32
Metabolism-Enhancing Platforms
Signos is a Health-Focused Wearable and App Platform
31
Wearable Ultrasound Patches
Researchers Have Developed a Way to Offer Real-Time Heart Scans
30
Eye Fatigue Relaxation Masks
The 'eyeSpa' Eye Massager Mask Offers Instant Cooling and Heating
29
Recyclable Bagged Mocktails
Walton Wood Farm's Gin Twist Cocktail Mix is Fully Recyclable
28
Nasal Passage-Cleansing Devices
NasoClenz Acts Like a Toothbrush for the Nose
27
Hearing Care Hearing Aids
Signia Boasts the World's First 'Notch Therapy' Hearing Aids
26
Leopard Print Drink Coolers
American Outdoors Debuted its Leopard Series for Outdoorsy Consumers
25
Plant-Based Pain Relief Capsules
Medterra Natural Pain Relief Works in as Little as Three Days
24
PMS Gummy Vitamins
O Positiv Launches First Gummy Vitamins For Menopause
23
Cannabis-Accepting Hotels
Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel
22
Portable Defibrillators
The Lifeaz Defibrillator Trains You What to Do in Case of an Emergency
21
Plant-Based Protein Bars
Bobo’s Adds Plant-Based Protein Bars to its Portfolio of Baked Goods
20
Voice-Quieting Face Masks
This Voice-Absorbing Face Mask Prioritizes Privacy
19
Revolutionary Electrolyte Gummies
AAPI-Founded Company Flyby Debuts the Electrolyte Gummies
18
Stress-Reducing Screenless Watches
NOWATCH Brings the First "Awareable" to CES 2023
17
Boutique Boxing Fitness Studios
Rumble Boxing Studio is Set to Open in Yorkville, Toronto March 18
16
Health-Centric Smart Rings
The Circular Ring Helps Users Better Understand their Overall Health
15
Self-Therapy Apps
MINDLiNG is a CES 2023 Innovation Awards Honoree
14
Clinical-Strength Superfood Supplements
New Chapter Concentrated Superfoods Come in Four Options
13
CBD-Infused Hotel Services
The Remede Spa in San Francisco Offers a Number of CBD Massages
12
Limited-Time Caramel Cookies
Crumbl is Offering Caramel Cake Cookies as Part of its Weekly Menu
11
Intimate Care Microbiome Kits
The Evvy Vaginal Microbiome Test Detects Specific Types of Bacteria
10
Daily Focus CBD Tinctures
Remedy+ The Drop is Designed for one's Morning Routine
9
Plant-Based Frozen Foods
MingsBings is Now Available at Hundreds of Publix and Sprouts Stores
8
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
7
Multi-Generational Travel Services
Tauck Bridges Journeys are Engineered for Full Families
6
Free Family Hotel Getaways
A U.K-Based Hotel Company is Offering Free Rooms for Senior Citizens
5
Easily Absorbed Eye Vitamins
The Bausch + Lomb PreserVision Areds 2 Formula Has OcuSorb
4
Crowdfunded Alternative Bacon Brands
Hooray Foods is Raising $500,000 to Scale its Distribution
3
Virtual Pharmacy Care Programs
CVS Health Virtual Primary Care Offers 24/7 Support
2
Fluid-Reducing Medicines
Glenmark Pharmaceuticals Laucnhed a Generic Bumex for Patients
1
Opioid-Specific Telehealth Platforms
Bicycle Health Addresses a Specific Major Addiction Problem
Related Ideas
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Functional Wellness Shots
Ryde: Brings Science-Backed Wellbeing Supplements to Amazon and Retail
Caffeinated Limited Wellness Capsules
Rocky's Matcha and Saie Beauty Launch a Wellness Collection
Tech-Forward Wellness Concepts
Technogym Debuts Its New Advanced Vision Healthness™
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Sustainably Sourced Herbal Teas
Traditional Medicinals Highlights its Herbal Teas for the Holidays
Longevity-Focused Wellness Supplements
Jung+ Works to Make Longevity Solutions More Accessible
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
Turmeric Beauty-Wellness Bundles
KORA Organics x Pressed Supports Inner & Outer Radiance
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
Brain-Balancing Headsets
Ceragem's Neuro Wellness Enhancer Improves Depressive Symptoms
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Skin Longevity Systems
Timebeam Beauty Combines Multi-Benefit Skincare and Supplements
Personalized Travel Wellbeing Platforms
Withu's Trvlwell Offerss Personalized Wellbeing Solutions
Longevity-Focused Wellness Apps
Zest is Focused on Extending Healthy Lifespan Through Technology
Mood Management Bars
Mood Bars Help the Body Relax and Return to a Healthy Baseline
Mental Well-Being Beverages
The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Viral Wellness Products
Serene Herbs Brings Ancestral Wellness to Modern Routines
Versatile Wellness Patches
What Supp Co. is Revolutionizing Wellness for the Zillennial Generation
Comprehensive Wellness Programs
Four Seasons Hotels and Resorts Has Elevated Its Offerings
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Self-Care Wellness Sets
Grace & Stella’s Self-Care Essentials Glow This Valentine’s Day
Functional Cafe Wellness Shots
Starbucks and Sol-ti Partnered for Two New Wellness Refreshments
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Comprehensive Self-Care Events
The Wellness Oasis™ is Running During Miami Art Week 2024
AI-Powered Nutrition Tracking Tools
Bevel Enhances Its Platform with Artificial Intelligence
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Cold-Pressed Wellness Juices
Pressed Juicery Launches the New Sparkling Wellness Refreshers
Mushroom Adaptogen Gummies
Barker Wellness Debuts Sugar-Free Adaptogen Gummies
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Performance-Driven Health Gadget Lines
Kineon Debuts Heal+ & Calm+ in a New Crowdfunding Campaign
Wellness-Focused Honey Launches
Comvita Releases Two New Mānuka Honey Products for Improved Health
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Wellness-Focused Gaming Platforms
TELUS Channels Interactive Games as Mental Support with GameRx™
Japanese-Inspired Plant Medicines
Apothékary Announced a Shiseido Investment and Online Expansion
Wellness Mushroom-Infused Gummies
CBD Life Sciences Inc. Debuts a New Functional Line
Family Coaching Services
Panasonic and Anthropic Introduce a New Family Wellness App Called Umi
Sleep Hygiene Series
Westin & goop’s Sleep Training for Grown-Ups Helps Travelers Rest Better
Personalized Wellness Platforms
Wellbuilt Ventures's Precision Health Platform Targets Businesses
AI-Powered Metabolic Health Apps
January AI Has Introduced Notable Enhancements to Its App
Tailored Multi-Layer Gummies
Nourished Personalizes 3D-Printed Nutrient Gummy Stacks with AI
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Budget Wellness Gummies
Boots' HABI Supplements Provide a Shortcut to a Healthier Lifestyle
Personalized Daily Wellness Apps
Hoda Kotb Launches Joy 101 Wellness App Inspired by Daily Rituals
Adaptogenic Medicinal Mushroom Teas
The Herbtender Adaptogenic Tea Range Has Five Varieties
Cognitive Wellbeing Products
Nu Skin Unveils the MYND360 Supplement and Topicals Line
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Healthier Food Choice-Promoting Apps
To Better Health Debuts the BetterBites™ Nutrition App
AI Employee Wellness Platforms
Lifesum and Fiit Champion Corporate Wellness with a New Partnership
Mental Health Status Tools
Mentavi Health Has Introduced the Mental Wellness Snapshot
Personalized Wellness Tools
Lumati & PNOĒ Emphasize Diagnostic Precision & Therapeutic Innovation
Wellness Gummy Collection Expansions
Barker Wellness Expands with Five New Gummy Blends
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Expanded Personalized Nutrition Apps
MyFitnessPal Acquires Intent to Expand Its Services
Custom Meal Plans
FuturHealth Revolutionizes Weight Management
Menstrual Cycle Wellbeing Initiatives
Clue & Headspace Address Menstrual Cycles & Mental Wellness
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Athlete-Specific Mental Fitness Initiatives
alphabeats Has Teamed Up with Nationsbest Football
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Spiritual Wellness Apps
The Sol App Offers a Wellness Companion for Modern Self-Discovery
Drinkable Wellness Shots
Happy Aging Debuts its Functional Glow and Calm Shot
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Focus-Targeted Nutritional Powders
Groove Greens Supports Immunity and Digestion
Performance-Driven Oral Wellness Sprays
Can-i Wellness Offers a Comprehensive Range of Oral Sprays
Ultra-Personalized Granolas
Body Granola is Revolutionizing Breakfast with Personalized Nutrition
Comprehensive Fertility-Wellness Brands
Bird&Be Focuses on Accessible and Educational Solutions
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Traveler-Focused Nutrition Features
Flykitt Expands Its Health-Focused Travel Technology Suite
Celebrity-Backed Wellness Supplements
iHerb Introduces a New Line of Wellness Supplements
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Direct-To-Consumer Therapy Services
Therapy by Headspace is a Major Expansion for the App
Natural Stress Relief Supplements
Nature's Sunshine Recently Debuted The Chill Pill
High-Tech Wellness-Focused Partnerships
Human Touch Partners with the Erewhon Lifestyle Collective
Comprehensive Health Tracking Platforms
Bright Unifies Health Tracking, Meal Logging, and Wellness
Festive Tea Blends
Celestial Seasonings Tea Introduced its Holiday Teas for the Winter Season
Colorful Superfood Menus
Oola Bowls Launched a Vibrant Functional Menu for All Ages
Somatic Therapy Apps
Olo Debuts at Slush 2024 as a Promising App for Mental Wellness
Food-Focused Corporate Wellness Programs
Mind Food Body Addresses Unhealthy Eating Behaviors
In-Room Wellness Experiences
Hilton and Calm Partnered to Enhance Mindfulness and Sleep
Therapeutic Mushroom Supplements
MegaFood Debuts Clinically-Tested Stress Relief Mushroom Product
Personalized Breathwork Apps
FivePointFive Introduces a New Approach to Wellness
Sense-Activating Wellness Product Lines
Céleste Wellness Presents a New Approach to Wellness
Menopause-Mindful Workplace Initiatives
LifeSpeak Inc. Marks Women's Health Month
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Aesthetic Wellness Supplements
Sakara Supplements are Made to Be Displayed Like Beauty Products
Mom-Focused Mindfulness Initiatives
Little Bellies and Headspace Support the Wellbeing of Moms
Targeted Functional Supplement Lines
Fatima Rifai's Diet by Tam Has Successfully Expanded Its Line
Dance-Enhanced Mental Wellness Offerings
Zumba Fitness Partners with Noom to Motivate Users
Age-Specific Life Advice
AgeEase is a Platform to Answer Questions About Health and Wellness
Functional Functional Health Shots
One Living Enters the Market of Wellness-Oriented Beverages
Functional Medicinal Chinese Mushrooms
Noon's New Mushroom Gummies Target Different Wellness Areas
Sound Therapy Apps
Healing Sounds Uses Low Frequencies to Support Calm and Focus
Stress-Detecting Wellness Apps
The 'Lume' Stress Management App Guides Users Through Stress
Journaling-Focused AI Therapy
PeacePulse Facilitates Self-Reflection and Personal Growth
Functional Breakfast Cereals
Mighty Life Multigrain Cereal Supports Healthy Bones and Immunity
Targeted Sleep Supplements
NightWise's Sleep Support Products Apply Intelligent Release Technology
Streaming Service Wellness Initiatives
Apple Music Sound Therapy Helps with Relaxing and Sleeping
Longevity Wellness Platforms
HelloFam Extends Your Healthspan With Personalized Support
Balanced Diet-Focused Partnerships
Siggi's Yogurt Partners with Wellness Expert Emma Lovewell
Freeze-Dried Sleep Supplements
Vmores' Sleep Tablets Share Potent Dry Herb & Flower Extracts
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Wellness Tracking Templates
Mental Health & Habits Tracker Helps You Monitor Wellness in Notion
Emotional Wellness Platforms
Jammy.chat Combines Music & Support For Personalized Mental Wellbeing
Health-Optimizing Spice Blends
GoldynGlow's Spice Blends are Formulated with Superfoods
Cannabinoid-Free Supplements
CV Sciences New '+PlusHLTH' Line is Now Available Nationwide
At-Home Smoothie Kits
Better Blend Expands into Direct-To-Consumer with Blendbox
Cruise Wellness Retreats
Cunard and Harper’s Bazaar Unveil the 'Wellness at Sea' Program
Scent-Infused Weighted Blankets
Snuggle Sense is a New Weighted Blanket Designed for Relaxation
Free Wellness Meals
HelloFresh Tackles Blue Monday with Free Nutritious Meals
Stress-Relieving Herbal Teas
Traditional Medicinals' Stress Ease Teas Combat Rising Stress Levels
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Women's Wellness Dietary Supplements
These New Nature’s Bounty Supplements Come in Three Varieties
Retail Wellness Expansions
Barker Wellness Unveils a New Partnership with Sprouts
Personalized AI-Driven Wellness Apps
UMeWorld Has Introduces the WellGenix™ Mobile App
App-Based Wellness-Oriented Challenges
Life Time Launches the Everyday Well Challenge on Its App
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Cannabis-Powered Wellness Solutions
Dr. Norm’s Wellness Products Target Pain and Sleep Support
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Superfood Fall Soups
Nutbar's New Fall/Winter Menu is Good for You Immune System and Soul
Mental Wellness Apps
'Pause' Lets You Take a Moment to Regain Control Over Your Emotions
Doodling Mental Health Apps
The 'Scribble Journey' App Encourages Art to Explore Emotions
Intuitive Journal Tracking
Habitually 2.0 Aims to Enhance One's Daily Routine to Improve Wellbeing
Women's Wellness Tea Ranges
These New NutraTea Products Come in Two Formulations
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Personal Wellbeing-Aiding Products
Pong Design Creates Products that Fuse Mindfullness with Tech
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
Transformational Soundscape Sleep Apps
The 'Dwellspring' App Helps to Optimize Rest
AI Wellness Instructors
Gobi Offers Personalized, Science-Backed Wellness Practices for Well-Being
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Spiritual Wellness Companions
Sol Inspires Positivity with Daily Tools for Spiritual Health
Mental Health Support
Burble Offers Daily Wellness Content To Support Emotional Well-being
Expert-Driven Health Education Initiatives
NaturalHealth365 Programs Emphasizes Accessibility
Transformative Mindfulness Apps
Waking Up 3.0 is A New Operating System for Your Mind and Life
Positive Mental Health Strategies
HappierMe: Master Your Mind Helps Users Achieve Long-Term Goals