From herbal-blend night cereals to music-based therapy apps, the February 2023 health trends explore how consumers are prioritizing health and wellness this winter. With flu season and increased stress levels due to economic uncertainity, it's no surprise that people are placing a greater emphasis on taking care of their mental and physical well-being.
The wellness industry has seen a surge in popularity as a result, with new products and services emerging to meet this growing demand. Herbal-blend night cereals, for example, are designed to promote healthy sleep patterns and nourish the body while you sleep. Music-based therapy apps, on the other hand, use the power of sound to help users manage anxiety, reduce stress, and improve mood. These are just two examples of how the health and wellness trend is evolving and providing consumers with new and innovative ways to prioritize their well-being. Whether it's through nutrition, exercise, or mindfulness, it's clear that people are seeking ways to live healthier, happier lives.
Top 75 Health Trends in February
74
Smart Anti-Snore Pillows
10minds' Motion Pillow is a CES 2023 Innovation Awards Honoree
73
High-Tech Gas Grills
Weber Launched its 2022 GENESIS Grill Lineup with Smart Features
72
Anxiety-Reducing Pulsating Pillows
Fufuly is a CES 2023 Innovation That Guides Relaxed Breathing
71
Antioxidant Collagen Hydration Mixers
Zurvita’s Scientifically Backed Hydration Powder, H2O
70
Breathable Privacy-Focused Masks
Hushme Launched the 'Hushme AIR' Airflow-Focused Privacy Mask
69
Smart Sleep-Aid Earbuds
LG Breeze is a Sleep-Tech Innovation at CES 2023
68
Near-Field Surround Sound Chairs
Razer's Project Carol Offers Haptics and Sound-Equipped Cushions
67
Cuffless Blood Pressure Monitors
Valencell Unveils a New Blood Pressure Monitor at CES 2023
66
Edible Collagen Jelly Sticks
Fresh Bell Combines Real Pomegranate & Marine Collagen Peptides
65
Photocatalytic Air Humidifiers
Kaltech Launched the 'Yuragi Junsui Premier' Air Humidifier
64
Advanced Heart-Tracking Patches
This Wearable Ultrasound Patch Envisions Real-TIme Heart Scans
63
Robotic Pet Companions
The GULIGULI Smart Companion Robot Keeps your Pet Company
62
AI-Powered Skin Analyzers
mySkin F.A.I.N Brings Medical-Grade Results to Smartphones at CES 2023
61
Personal Cooling Devices
Embr Wave Regulates Body Temperature for Relief from Menopause
60
Stress-Relieving Hearing Aids
Widex's 'SoundRelax' Hearing Aid Feature Alleviates Ear Stress
59
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
58
Relaxing CBD-Positive Hotels
The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen
57
Sleep-Supporting Turkish Delights
Rose Delights Features a Special CBD-Infused Product for Sleep
56
Invisible Hearing Aids
HueHearing's Invisible Hearing Aids Reduce Stress and Tinnitus Symptoms
55
Adaptogenic Mushroom Powders
MUD\WTR Debuts the ':rise Matcha' and ':balance Tumeric' Blends
54
Botanical Cocktail Boxes
The Cocktail Botanical Box Comes with a Book, Planter, and Sangria Kit
53
AI-Powered Disinfectant Devices
UVCeed Shared a Solution for the "Tripledemic" at CES 2023
52
Creatine Monohydrate Gummies
Create Wellness Aims to Revolutionize the Use of Creatine
51
User-Powered Health Trackers
Baracoda is Unveiling BHeart & Patent-Pending Technology at CES 2023
50
Sustainable Mocktail Teas
The Cloud Catcher Mocktail is Packaged in a Recyclable Bag
49
Creatine Supplement Capsules
Optimum Nutrition Launched The 'Micronized Creatine Capsules'
48
Mood-Boosting Hearing Aids
Bernafon's Viron Music Hearing Aids Reduce Stress and Stimulate Memory
47
AI-Powered Sleep Headsets
The FRENZ Brainband Tracks and Stimulates the Brain in Different Ways
46
Health-Focused Cannabis Gummies
LEUNE's Gem Drop Gummies Focus on the Benefits of Cannabis Plants
45
Grape-Flavored Cannabis Gummies
incredibles Announced the '50 Shades of Grape' Cannabis Gummies
44
Luxury Resort Wellness Clinics
Atlantis the Royal Luxury Resort in Dubai Launches the AEON Clinic
43
Music-Based Therapy Apps
Spiritune Combines Music Therapy with Neuroscience
42
Fatigue-Reducing Energy Beverages
Blue Sun Corporation Launches the 'BLUE SUN Energy Drink'
41
Monthly Premium Cheese Boxes
The Cheese Bar Offers a Monthly 'Club' Subscription with Three Tiers
40
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
39
Wellness-Focused AI Watches
Citizen is Launching Its AI-Powered ‘CS Smart Watch' for Wellness
38
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
37
Non-Invasive Urine Devices
Withings 'U-Scan' Monitors Reproductive and Metabolic Health with Urine
36
Powdered Gaming Supplements
RDCL Debuts a Gamer Hydration Supplement Infused with Nutrients
35
Modernized Fiber Supplements
Gut Glow by Bend Beauty Promotes Healthy Gastrointestinal Functions
34
Baby Boomer Multivitamins
GNC's 50+ Multivitamin Gummies Support Mature Men and Women
33
Convenient Superfood Supplements
Ancient Nutrition Organic SuperGreens Have a Proprietary Blend
32
Wearable Ultrasound Patches
Researchers Have Developed a Way to Offer Real-Time Heart Scans
31
Metabolism-Enhancing Platforms
Signos is a Health-Focused Wearable and App Platform
30
Eye Fatigue Relaxation Masks
The 'eyeSpa' Eye Massager Mask Offers Instant Cooling and Heating
29
Recyclable Bagged Mocktails
Walton Wood Farm's Gin Twist Cocktail Mix is Fully Recyclable
28
Nasal Passage-Cleansing Devices
NasoClenz Acts Like a Toothbrush for the Nose
27
Hearing Care Hearing Aids
Signia Boasts the World's First 'Notch Therapy' Hearing Aids
26
Leopard Print Drink Coolers
American Outdoors Debuted its Leopard Series for Outdoorsy Consumers
25
Plant-Based Pain Relief Capsules
Medterra Natural Pain Relief Works in as Little as Three Days
24
PMS Gummy Vitamins
O Positiv Launches First Gummy Vitamins For Menopause
23
Cannabis-Accepting Hotels
Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel
22
Portable Defibrillators
The Lifeaz Defibrillator Trains You What to Do in Case of an Emergency
21
Plant-Based Protein Bars
Bobo’s Adds Plant-Based Protein Bars to its Portfolio of Baked Goods
20
Voice-Quieting Face Masks
This Voice-Absorbing Face Mask Prioritizes Privacy
19
Revolutionary Electrolyte Gummies
AAPI-Founded Company Flyby Debuts the Electrolyte Gummies
18
Stress-Reducing Screenless Watches
NOWATCH Brings the First "Awareable" to CES 2023
17
Boutique Boxing Fitness Studios
Rumble Boxing Studio is Set to Open in Yorkville, Toronto March 18
16
Health-Centric Smart Rings
The Circular Ring Helps Users Better Understand their Overall Health
15
Self-Therapy Apps
MINDLiNG is a CES 2023 Innovation Awards Honoree
14
Clinical-Strength Superfood Supplements
New Chapter Concentrated Superfoods Come in Four Options
13
CBD-Infused Hotel Services
The Remede Spa in San Francisco Offers a Number of CBD Massages
12
Limited-Time Caramel Cookies
Crumbl is Offering Caramel Cake Cookies as Part of its Weekly Menu
11
Intimate Care Microbiome Kits
The Evvy Vaginal Microbiome Test Detects Specific Types of Bacteria
10
Daily Focus CBD Tinctures
Remedy+ The Drop is Designed for one's Morning Routine
9
Plant-Based Frozen Foods
MingsBings is Now Available at Hundreds of Publix and Sprouts Stores
8
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
7
Multi-Generational Travel Services
Tauck Bridges Journeys are Engineered for Full Families
6
Free Family Hotel Getaways
A U.K-Based Hotel Company is Offering Free Rooms for Senior Citizens
5
Easily Absorbed Eye Vitamins
The Bausch + Lomb PreserVision Areds 2 Formula Has OcuSorb
4
Crowdfunded Alternative Bacon Brands
Hooray Foods is Raising $500,000 to Scale its Distribution
3
Virtual Pharmacy Care Programs
CVS Health Virtual Primary Care Offers 24/7 Support
2
Fluid-Reducing Medicines
Glenmark Pharmaceuticals Laucnhed a Generic Bumex for Patients
1
Opioid-Specific Telehealth Platforms
Bicycle Health Addresses a Specific Major Addiction Problem
Related Ideas
Hyper-Personalized AI Health Coaches
Thrive Global & OpenAI Startup Fund Deliver Thrive AI Health
Turmeric Beauty-Wellness Bundles
KORA Organics x Pressed Supports Inner & Outer Radiance
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Longevity-Focused Wellness Supplements
Jung+ Works to Make Longevity Solutions More Accessible
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Japanese-Inspired Plant Medicines
Apothékary Announced a Shiseido Investment and Online Expansion
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Longevity-Focused Wellness Apps
Zest is Focused on Extending Healthy Lifespan Through Technology
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Mental Well-Being Beverages
The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Convenience-Focused Nutritional Powders
Modern Dose Launches Six Innovative Nutritional Powders
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Mushroom Adaptogen Gummies
Barker Wellness Debuts Sugar-Free Adaptogen Gummies
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Performance-Driven Health Gadget Lines
Kineon Debuts Heal+ & Calm+ in a New Crowdfunding Campaign
Wellness-Focused Honey Launches
Comvita Releases Two New Mānuka Honey Products for Improved Health
Gamified Stress Reduction Apps
The 'URSO' Mental Health Gaming App is Fun and Engaging
Botanical Adaptogen CBD Supplements
FOCL CBD Wellness Products Enhance Mood, Sleep and More
Vibrant Nutrition Bowls
Pressed Juicery x Cymbiotika Partner to Offer an Immunity Bowl
AI-Powered Metabolic Health Apps
January AI Has Introduced Notable Enhancements to Its App
Functional Vitamin-Infused Patches
The Patch Brand's Transdermal Patches Boost Energy & More
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Comprehensive Self-Care Events
The Wellness Oasis™ is Running During Miami Art Week 2024
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Cognitive Wellbeing Products
Nu Skin Unveils the MYND360 Supplement and Topicals Line
Wellness Mushroom-Infused Gummies
CBD Life Sciences Inc. Debuts a New Functional Line
Men's Health Supplement Lines
Sunrider International Spotlights Products for Men's Health Month
Mental Health Status Tools
Mentavi Health Has Introduced the Mental Wellness Snapshot
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Powerful Wellness Shot Lines
Goldthread Tonics Introduces a Trio of Two-Ounce Wellness Shots
Inclusive Health Apps
Diet Pulse is a Fitness Tool at the Intersection of Tech and Health
30-Day Brain Health Challenges
Neuriva's Challenge Pairs Supplements with Stimulating Brain Games
Menstrual Cycle Wellbeing Initiatives
Clue & Headspace Address Menstrual Cycles & Mental Wellness
Athlete-Specific Mental Fitness Initiatives
alphabeats Has Teamed Up with Nationsbest Football
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Performance-Driven Oral Wellness Sprays
Can-i Wellness Offers a Comprehensive Range of Oral Sprays
Focus-Targeted Nutritional Powders
Groove Greens Supports Immunity and Digestion
Comprehensive Fertility-Wellness Brands
Bird&Be Focuses on Accessible and Educational Solutions
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Herbal Plant Adaptogen Teas
Typhoo Herbalistas Teas Come in Five Varieties
Comprehensive Health Tracking Platforms
Bright Unifies Health Tracking, Meal Logging, and Wellness
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
Comprehensive Health Care Suites
Bright Sits on the Intersection of Technology and Health
Celebrity-Backed Wellness Supplements
iHerb Introduces a New Line of Wellness Supplements
Celebrity Dietary Supplement Partnerships
Kate Hudson's INBLOOM will be Sold in Whole Foods
Contemporary Herbal Blends
Plants to the Rescue Debuts Herbal Allies for Modern Lifestyles
AI-Powered Wellness Vacations
Culb Med Expands Wellness Program with AI capabilities
AI Health Companions
HealthMate AI Can Transform Your Body with Personalized Tech
Neuroscientist-Backed Brain Health Series
Masterclass Launched a New Series Titled Brain Health
Pod-Based Supplements
Superblends by Blueshift Revolutionizes Drinkable Supplements
On-Demand Wellness Deliveries
DoorDash and The Vitamin Shoppe Will Offer On-Demand Delivery
Sound Frequency Therapy Apps
Soaak Tackles Seasonal Depression Symptoms Through Sound
Connection-Focused Health Apps
'Circles' Safely Connects People Struggling with Mental Health
Wellness-Promoting Senior Health Programs
Kaia Health Has Launched Its New Balance Program
Therapeutic Mushroom Supplements
MegaFood Debuts Clinically-Tested Stress Relief Mushroom Product
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Seasonal Vegan Meal Kits
Purple Carrot Introduces Simplified Vegan Meals
Dance-Enhanced Mental Wellness Offerings
Zumba Fitness Partners with Noom to Motivate Users
Age-Specific Life Advice
AgeEase is a Platform to Answer Questions About Health and Wellness
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Journaling-Focused AI Therapy
PeacePulse Facilitates Self-Reflection and Personal Growth
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
AI Meditation Guides
Vital is an AI Mindset Guide that Offers Personalized Wellness Strategies
Health-Focused Wholesaler Ranges
World of Sweets Healthier Range is Available on the Brand's App
Wellness-Promoting Cannabis Teas
Solei Introduces its New Cannabis-Infused Tea Blends
Freeze-Dried Sleep Supplements
Vmores' Sleep Tablets Share Potent Dry Herb & Flower Extracts
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Cannabinoid-Free Supplements
CV Sciences New '+PlusHLTH' Line is Now Available Nationwide
Positive Affirmation Journals
Daily, Nightly Offers Customized Affirmations to Uplift and Inspire
Targeted Herb-Powered Supplements
The Garden of Life Herbals Collection Has Six Options
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
CBD-Infused Eastern Herb Blends
Divine Farmer Blends Chinese Medicine and CBD for Mental Wellness
Stress-Relieving Herbal Teas
Traditional Medicinals' Stress Ease Teas Combat Rising Stress Levels
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Women's Wellness Dietary Supplements
These New Nature’s Bounty Supplements Come in Three Varieties
Retail Wellness Expansions
Barker Wellness Unveils a New Partnership with Sprouts
Ultra-Personalized Granolas
Body Granola is Revolutionizing Breakfast with Personalized Nutrition
Preventative Wellbeing Retreats
EQ Offers a Comprehensive Approach to Enhancing Personal Wellbeing
Chronic Desease Advocacy Groups
A Coalition of Wellness Companies Form End Chronic Disease
Connective Health Apps
WellB Health Connects Your with Doctors to Suit Your Needs
Comprehensive Mood Tracking Apps
Moodset Integrates Music to Help Users With Introspection
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Cannabis-Powered Wellness Solutions
Dr. Norm’s Wellness Products Target Pain and Sleep Support
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Food-Focused Corporate Wellness Programs
Mind Food Body Addresses Unhealthy Eating Behaviors
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Debut Health-Focused Collections
NuSpira Launches a Functional Health Product Line
Employee Autoimmune Care
WellTheory Has Launched a New Initiative in Partnership with Maven Clinic
Superfood Fall Soups
Nutbar's New Fall/Winter Menu is Good for You Immune System and Soul
Functional Medicinal Chinese Mushrooms
Noon's New Mushroom Gummies Target Different Wellness Areas
Natural Wellness Product Ranges
Alevan Botanica Blends Aromatherapy and Ayurveda
Personalized Self-Care Platforms
Thryve Chat Helps Users Access Wellness Services 24/7
Holistic Wellness Habit Trackers
CompleteDay Let's Users Sync Their Health Goals and Habits
Mental Wellness Apps
'Pause' Lets You Take a Moment to Regain Control Over Your Emotions
Personalized Breathwork Apps
FivePointFive Introduces a New Approach to Wellness
Comforting Mental Health Apps
Lunai Allows Users to Share Their Thoughts in Private
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Doodling Mental Health Apps
The 'Scribble Journey' App Encourages Art to Explore Emotions
Somatic Therapy Apps
Olo Debuts at Slush 2024 as a Promising App for Mental Wellness
Intuitive Journal Tracking
Habitually 2.0 Aims to Enhance One's Daily Routine to Improve Wellbeing
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
Personalized Meditation Sessions
Bliss Brain Can Curate Tailored Meditation Sessions
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Wellness Discovery Platforms
Wellworthy Helps Individuals Navigate the Health and Wellness Market
Retail Brand Supplement Ranges
The Alo Stackable Wellness System Now as Three New Capsule Formulas
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Flu-Fighting Health Supplements
Doctor's Best Releases Two New Supplements Ahead of Flu Season
Customizable Herbal Remedies
Qi Health Offers an Innovative Approach to Women's Well-Being
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Habit-Tracking Apps
BeeBetter Helps Establish Routine and Cultivate Healthy Habits
Comprehensive Mental Health Trackers
Mood Wise Tracks Mood, Sleep, Energy, and More
Positive Mental Health Strategies
HappierMe: Master Your Mind Helps Users Achieve Long-Term Goals
Meditative Sleep Apps
CalmAlma Blends Ancient Practices with Modern Technology
Result-Highlighting Health Apps
Sandyl Uses A/B Testing to Ensure Positive Change
Spiritual Wellness Companions
Sol Inspires Positivity with Daily Tools for Spiritual Health
Alchemy-Cacked Wellness Rituals
Oceanic Heal Introduces Quantum Alchemy and Plant Alchemy
Bite-Sized Daily Wellness Actions
BlissList Approaches Holistic Wellness Through Small Steps
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Virtual Weight Loss Services
Felix Health's Tailored Program Eases Weight Management Struggles
Team-Based Wellness Challenges
Bright Break Enhances the Well-Being of Remote and Hybrid Employees