Cunard and Harper’s Bazaar Unveil the 'Wellness at Sea' Program
Georgia Wray Norsten — January 16, 2025 — World
References: harpersbazaar
In collaboration with Harper's Bazaar, Cunard’s Wellness at Sea program redefines luxury cruising with an immersive wellness retreat aboard their iconic liners: Queen Anne, Queen Elizabeth, Queen Mary 2, and Queen Victoria.
Guests can choose from three bespoke wellness journeys -- Relax, Recover, and Energize -- each tailored to rejuvenate body and mind. The 'Relax Journey' offers meditative therapies, acupuncture, and breathwork for total nervous system reset. The 'Recover Journey' focuses on combating modern stress with sculpting treatments, clean living masterclasses, and balanced dining. The 'Energize Journey' integrates movement workshops, energy techniques, and mindful eating for a vitality boost.
Complemented by Elemis skincare, these packages transform your cruise into a sanctuary of self-care. For a deeper experience, individuals can join the exclusive wellness-themed voyage on Queen Anne from July 5–12, 2026.
Image Credit: Cunard
Guests can choose from three bespoke wellness journeys -- Relax, Recover, and Energize -- each tailored to rejuvenate body and mind. The 'Relax Journey' offers meditative therapies, acupuncture, and breathwork for total nervous system reset. The 'Recover Journey' focuses on combating modern stress with sculpting treatments, clean living masterclasses, and balanced dining. The 'Energize Journey' integrates movement workshops, energy techniques, and mindful eating for a vitality boost.
Complemented by Elemis skincare, these packages transform your cruise into a sanctuary of self-care. For a deeper experience, individuals can join the exclusive wellness-themed voyage on Queen Anne from July 5–12, 2026.
Image Credit: Cunard
Trend Themes
1. Luxury Wellness Cruising - High-end cruise lines are integrating comprehensive wellness retreats, offering passengers a rejuvenating escape with tailored health and relaxation programs.
2. Personalized Wellness Journeys - Cruisers can select from customized wellness paths that focus on relaxation, recovery, or energization, catering to specific health objectives and personal preferences.
3. Collaborations Between Lifestyle Brands - Collaborations with lifestyle publications amplify cruise offerings by infusing voyages with expert-backed wellness content and activities.
Industry Implications
1. Cruise Industry - The cruise industry is innovating by incorporating wellness retreats, transforming traditional cruise experiences into health-centric journeys.
2. Luxury Travel - Luxury travel companies are diversifying their offerings by blending high-end travel with tailored wellness experiences to attract health-conscious consumers.
3. Wellness and Spa - The wellness and spa industry sees potential expansion into mobile settings, providing unique on-the-go wellness experiences to a captive audience.
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