2008 has been a big year for eyewear and sunglasses design and its marketing. From controversial Tom Ford eyewear ads that were banned in Italy for being too suggestive to a revival of the ‘80s, ‘70s and even ‘60s styles, it seems like we’ve seen it all this year.
However, the biggest eyewear story of 2008 was Governor Sarah Palin’s Kawasaki 704 Glasses. These frameless specs ignited a craze that put the name of the Japanese designer on the map and ended as one of Trend Hunter’s most popular trends of 2008.
Palin’s glasses aside, we have seen an increased interest in tech-savvy eyewear. Designers have produced glasses and sunglasses with a bevy of advanced technological features--everything from video sunglasses to glasses that translate or have embedded cameras and digital pictures in their frame.
And if you’re not a fan of wearing sunglasses but would like to get in on the action, you can even buy lamps that are made from aviators or Ray-Bans. Now that’s cool!
61 Eyewear & Sunglasses Innovations + Gift Ideas
60
Designer Eyeglass Frenzy
Sarah Palin Fuels Kawasaki 704 Glasses Craze
59
Eccentric Eyewear
Bringing Sight Through Piercings with Pierced Glasses
58
Dior Sport Sun Mask Sunglasses Look Ready for Outer Space
57
Enormous Futuristic Sunglasses
Maison Martin Margiela Incognito Eyewear
56
80s Sunglasses For Men
Josh Hartnett's White Shades
55
Tasseled Sunglasses
Beyonce's Tinsel Shades
54
Face-Engulfing Eyewear
Escada Goes Big for their Newest Line of Sunglasses
53
80s Sunglasses Dominate Fashion Market
Ray Ban Wayfarer
52
DV920 Video Eyewear
A Movie Theater in Your Glasses
51
60s Shades
Cutler and Gross Eyewear
50
Beak Glasses
Linda Farrow Haute Couture Eyewear For Spring Summer 2008
49
I Drove All Night
TAG Heuer Night Vision Glasses
48
Publicity Stunt Pricing
Dolce & Gabanna's $369,000 Sunglasses
47
Reworked Raybans
Your Grandma's Sunglasses are So Hot Right Now
46
Vibrant Sunglasses
Hot Fashion Trend For Summer '07
45
Controversial Ad Bans
Italian Tom Ford Sunglasses Ad
44
Geeky Eyewear
Lab Chic Glasses Have Built in Camera
43
Round Glasses
Rolling into Fashion For Spring 2008
42
LCD Eyeglasses
Sony Video Glasses
41
Night Glasses with Glow in the Dark Equalizer
40
Political Fashion Analysts
Nina Garcia Hates Sarah Palin Glasses
39
Space Goggles
Bright, Futuristic Glasses
38
Sunglasses Without Lenses
Shutter Shades (Gold & Silver Coming Soon)
37
Asymmetrical Glasses
Sugarkane's Stylish Specs
36
Gold As Fashion
Bras, Eyeglasses and Accessories All Created Out of Gold
35
Lampshade Made of Aviators
Celebrity Lamp
34
Dripping Tar Sunglasses
Anna ter Haar Designs
33
Color-Changing Eyewear
RGB Rainbow Glasses
32
Hands-Free Photography
Mac Funamizu's Futuristic Camera Sunglasses
31
Funky Futuristic Eye Glasses
Opus Design Award Winners
30
Multi-Media Sunglasses
Thanko All-In-One Video Glasses
29
Anti-Jetlag Glasses
Re-Set Your Body's Clock on the Fly
28
Sunglasses with Bows
Bandage Chic Bowdacious Shades
27
Relaunching 1970s Eyewear
Linda Farrow Sunglasses
26
Foldable Shades
Space-Saving Ray-Ban Wayfarer Sunglasses
25
Limited Edition Aviators
22 Karat Gold Ray-Ban Ultra to Mark 20th Anniversary
24
Video Glasses for Frequent Flyers
Mikimoto-Beans i-Theater
23
Chopstick Glasses
Hip Stix
22
Paneled Eyewear
‘4 Occhi' Glasses
21
Lights Made of Sunglasses
'Ray & Stevie' Pendant Light
20
Subtitle Eyeglasses For Closed Caption Addicts
19
Doggles
The Eyewear for Dogs
18
Video Glasses for Your Video iPod
22Moo i-Vision 230
17
Swiss Army Sun Glasses
Uber Shades
16
Ugly Food Glasses
Blue Shade Glasses Help You Lose Weight?
15
Rearview Glasses
Nike Hindsight Extends Peripheral Vision
14
Geek Glasses For Geezers
Eyetonomy SightMate
13
Luxury Labels for Love
Cavalli Names "Eva" Sunglasses After Wife
12
Video Camera Sunglasses
Stylish Shades Record What You See
11
Glasses That Translate
The Translayferers
10
Bamboo Sunglasses
iWood Shades are Green Chic
9
Movies While Multi-Tasking
T4-N Teleglasses
8
White Sunglasses
Fendi
7
Flat-Packed Sunglasses
Personalized DIY Eyewear
6
Smart Video Glasses Boost Memory
Cyber Goggles
5
Photo Frame Sunglasses
Tiah Eyewear
4
Political Fashion Influences
Tag Heuer Knocks Off Sarah Palin's Glasses
3
Swarovski Opera Glasses
Luxury Views at the Met
2
Hand-Carved Wood Glasses
Urban Spectacles
1
Self-Cleaning Eyewear
ClearVision Glasses
Related Ideas
Automotive AI Smart Glasses
The Ferrari x Ray-Ban Meta Smart Glasses Feature Meta AI with Vision
Rimless Smart Eyewear
Eddie Bauer Smart Eyewear Includes Voice Access to ChatGPT
Athletic Avant-Garde Sunglasses
The Nike Electric Pack Sunglasses Come in Two Models
See-Through Smart Glasses
The Ray-Ban Transparent Meta Wayfarer Shows Off its Internals
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
Productivity-Focused Smart Glasses
The ASUS AirVision M1 Has Dual 1080p Micro OLED Displays
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
Y2K Era Sneaker Designs
The Oakley Edge Icon Brings Millennium Style to the Golf Course
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
Futuristic Winter Sport Eyewear
The Oakley Flex Scape Goggle-Sunglasses Hybrid Come in Two Colors
Vintage-Inspired Dynamic Eyewear
Bru Eyewear Celebrates Elegance Through the Decades
Elevated Overzied Sunglasses
Giant Vintage Unveils the New Luxe Collection
Women-Celebrating Luxury Eyewear Campaigns
The Versace Eyewear Spring/Summer 2024 is Chic
AR-Integrated Motorcycle Eyewear
The Blucap Moto Motorcycle Navigation Sunglasses are Connected
Classic Anime-Inspired Eyewear
These Washin Studio Ghibli-Inspired Glasses Come in Two Styles
Progressive Athletic Sunglasses
The Nike Athena and Nike Zeus Have a Captivating Design
Refined Hyper-Sporty Sunglasses
The TAG Heuer Eyewear Collection Includes Five Models
Limited-Edition Performance-Driven Eyewear
Oakley Collaborates with Pas Normal Studios
AI Eyewear Try-Ons
GlassesUSA's Pairfect Match AI Recommends Styles for Unique Facial Features
Oversized Adventurer Alpine Sunglasses
The Sunski Ferrata Alpine Sunglasses are High-Performance
National Park-Themed Eyewear Collections
The CAMP National Parks Collection Blends Style & Purpose
Luxe Folding Sunglasses
The Oliver Peoples x Brunello Cucinelli Folding Sunglasses are Pocketable
Chunky Eco-Friendly Sunglasses
The Ray-Ban Corrigan Bio-Based Sunglasses Come in Five Colors
Biodegradable Smart Glasses Frames
Morrama's Issé Design is a Forward-Looking Concept
Autofocus-Providing Eyewear
This High-Tech Eyewear Boosts Focus On Objects In Your Central View
Affordable Designer Eyewear
Specsavers & Alex Perry Collaborate on a Fashionable Eyewear Line
Machined Aluminum Sunglasses
Porsche Design Sunglasses P´8951 Ltd. Edition are Lightweight
Action Movie Eyewear Designs
The Oakley ECLP23 Eyewear Was Created with Tom Cruise
Transforming Liquid-Lens Sunglasses
The 32 Degrees North Muir Sunglasses are Modular
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Gummy Candy-Inspired Eyewear
Gentle Monster Presents its Sweet New Jelly Collection
Fashion Forward Eyewear Capsules
GANNI Unites with Ace & Tate to Debut a New Sunglasses Collection
Collaborative Capsule Eyewear Collections
Cult Gaia and Thierry Lasry Join Forces on a New Series
Color-Changing Eyewear
Ray-Ban Original Wayfarer Change Transitions React to UV Rays
Vibration Neon Sunglasses
Tifosi Recently Launched a New Neon Light Collection
Inclusive Sizing Eyewear
Sol Kyst Offers 3 Sunglasses Sizes for Varying Head Shapes
Japan-Inspired High-Performance Outdoor Gear
Oakley Presents its Fall/Winter 2024 Japan Collection
City-Inspired Glasses
GlassesUSA.com Launches Champion Eyewear Collection for Urban Lifestyles
Luxurious Eyewear Releases
Maison Margiela Launches Another Collaboration with Gentle Monster
Collaborative Summertime Sunglasses
The JINS x Snow Peak Collection is Durable and Lightweight
Futuristic Rave-Ready Glasses
AMBUSH Launches a Collection of Alien Sunglasses for Rave-Goers
Premium Replica Aviator Glasses
American Optical Launch a Replica of the Apollo 11 Sunglasses
Futuristic Eyewear Designs
Oakley Introduces the 13.11 Eyewear Design and It is Stunning
Open-Source AI Eyewear
The Frame Glasses by Brilliant Labs Boast a MicroLED Display
Dynamic Sporty Sleek Fashion
District Vision Branches Out with a New Cycling Capsule
Accessible Motorsport Sunglasses
The BMW Motorsport Eyewear Collection Includes Several Styles
70s-Style Sport Sunglasses
The Sunski Strada Sunglasses Protect From Rays and Wind
Chunky Musician-Inspired Sunglasses
The Jacques Marie Mage x Johnny Cash Collection is Retro
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
Racing-Inspired Sophisticated Eyewear Designs
Monza Design Pays Homage to Formula 1
Unique Retro-Inspired Eyewear
Eyebuydirect Debuts the Tan France Collection
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Futuristic Millennium Sunglasses
These Dior Sunglasses Show Off Three Technical Styles
Organic Collaboration Sunglasses
ARMEDANGELS Launches a New Sustainable Eyewear Line
Lunar Festivity-Inspired Eyewear
Oakley Presents a Lunar New year Capsule for 2024
Premium Streetwear-Informed Eyewear
The Stüssy Eyewear Series for Spring 2024 is Captivating
Streetwear-Inspired Eyewear Capsules
Stüssy Unveils its New Spring/Summer 2024 Eyewear Capsule
Brutalist Architecture-Inspired Eyewear Lines
Linda Farrow Debuts the Autumn/Winter '24 Collection
Posh Plant-Based Sunglasses
The Walden Pilot Sunglasses are Stylish Yet Protective
Futuristic Headgear Designs
Oakley Introduces the Limited-Edition Moonveil Collection
Biomimicry-Inspired Eyewear Collections
Oakley's Born to Rewild Line Features Plantaris Eyewear
Chic Tinted Technology Eyewear
The Ember Niche Runway Collection 2023 is Stylish and Protective
Gen Z Eyewear Collabs
Florence by Mills & National Vision Launched Fashion-Forward Eyewear
Recycled Cyclist Sunglasses
The VALLON Watchtowers Cycling Sunglasses are Sustainable and Stylish
Diverse Premium Unisex Eyewear
BRU Eyewear Offers Fashion-Forward Protective Retro Styles
Aerospace-Grade Dynamic Eyewear
District Vision Introduces New and Advanced Eyewear
Artist-Led Luxury Eyewear Collections
Alex Knost and RAEN Collaborate on a Bold Eyewear Capsule
Sportscar-Inspired Eyewear
Porsche Design Unveils the Iconic Curved P’8952
Connected UV Protection Eyewear
The 'RAX' Smart Outdoor Glasses Offer Eight-Hours of Listening
California-Inspired Eyewear Collections
RAEN Introduces Its SS2024 Sunglasses & Optical Collection
Cartoon Bear Eyewear Capsules
CAMP's Smokey Bear Eyewear Collection Celebrates 80 Years
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
NBA-Collaborative Sunglasses Capsules
KSUBI Unveils its Debut Eyewear Collection with Patty Mills
Nature-Inspired Futuristic Sunglasses
Oakley Presents the Plantaris in Collaboration with Satisfy
Streetwear-Informed Dynamic Eyewear
The New Range of Supreme Eyewear Makes Statements
Cannabis-Informed Sunglasses Designs
The GLCO X Old Pal Sun Sunglasses are Nostalgic and Chic
Intensive Conditions Sunglasses
POC Devour Glacial Sunglasses Have ZEISS Clarity Lens Technology
Back-to-School Eyewear Lines
NEVEN Launches a Line of Prescription Glasses and Blue Light Glasses
Sustainable Collaboration Sunglasses
The ARMEDANGELS x VIU Eyewear Collection is Arriving Now
Cyclist-Targeted AR Eyewear
LAWK ONE AR Glasses are Connected with 99.9% UV-Blocking Lenses
Adventure-Focused Eyewear Designs
The Camp Glacier Eyewear is Stylish and Versatile
QSR Eyewear Capsules
KFC x Shady Rays Launched a Unique Three-Piece Collection
Artisanally Crafted Futuristic Eyewear
Thierry Lasry Presents a Collection of Futuristic Frames
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
K-Pop-Inspired Eyewear
The K-Pop Collection by Zenni Optical Gleans from Style Idols
Sleek Ventilated Adventurer Sunglasses
The Julbo Explorer 2.0 Sunglasses Maximize Performance
Turtle Day-Honoring Eyewear Series
GlassesUSA Launches the Save the Tortoise Collection
Leather-Detailed Luxe Eyewear
Oakley Designs the Textural MUZM Mars X-Metal Leather
Groundbreaking Performance-Driven Eyewear
Oakley Debuts the Sphaera™ and Bisphaera™ Glasses
Connected Motorbike Sunglasses
BMW MotorRad's ConnectedRide Sunglasses Feature an AR HUD
Direct-to-Consumer Eyewear Capsules
TORUS Eyewear Launches Its Inaugural Line, Titled 'The Cosmos'
anime-inspired glasses designs
Gunnar Optiks has unveiled an anime-inspired Fall Collection
Chic Unisex Eyewear Collections
JW Anderson Has Ventured into Eyewear with an Inaugural Collection
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Trendy Eco-Conscious Eyewear
Bajío Sunglasses Adds the New Sunglasses Styles Ahead of Spring
Streetwear-Informed Sleek Sunglasses
The Second Wave of Stüssy Eyegear Makes its Launch
Conscious Eyewear Capsules
Mondottica Unveils a Stunning and Stylish Eyewear Line for Allsaints
Debuting Futuristic Eyewear Designs
JORDANLUCA Presents its Inaugural XP1 Sunglasses
High-Performance Stylish Sunglasses
'Crap Eyewear's' 'Heavy Tropix Sport' is Aerodynamic and Sleek
Running-Focused Eyewear Collections
Zunnies by Zenni Optical Launched an Active Eyewear Line
Artist-Inspired Sunglasses Capsules
Lenny Kravitz Teams Up with Ray-Ban on a New Partnership
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
Amber Lens Gaming Glasses
Gunnar Optiks' Emery Protects Against Digital Eye Strain
Signature Graceful Sunglasses
The Persol 649 IRON Blends Rugged Durability with a Chic Form
Video Game-Inspired Dramatic Eyewear
GENTLE MONSTER and TEKKEN 8 Join on INFERNO Sunglasses
Demure Eyewear Capsules
Persol Celebrates New Eyewear Collection with Star-Studded NYC Event
Blue Light-Blocking Lenses
Gunnar Optiks' Clear Pro Glasses Can Protect the Eyes from Blue Light
Statement-Making Sunglasses Designs
Woodys Introduces The Glare, a Limited Edition Capsule
Biohacking Eyewear Collections
ANY Biohacking Eyewear Has Interchangeable Lenses
Adaptive Reading Sunglasses
32N Sunglasses by Deep Optics Seamlessly Switch Betwee Modes
Performance-Boosting Sports Eyewear
Roger Federer Debuts an Eyewear Collection with Oliver Peoples
Exploration-Inspired Outdoor Collections
Palace and Oakley Unite for an Outdoor Glasses Collection
Dynamic Eyewear Capsules
Monza Design Eyewear Unveils a Tribute to Racing's Golden Age
Wider Eyewear Frames
Pair Eyewear Emphasizes Comfort with Its Wider Base Frame Collection
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Sophisticated Eyewear Launches
Vera Wang Eyewear's Launched Two New Styles: Jules and V606
Integrated Smart Eyewear
The Titan Eyex Has a Fitness Tracker Built Into the Design
Affordable Eco-Conscious Eyewear
Walmart Introduces a New Sustainable Eyewear Brand Called Karün
Scuba-Centric Reading Glasses
This Underwater Eyewear Helps Deep-Sea Divers Enjoy Clearer Vision
Laidback Fashion Brand Sunglasses
Converse Sunglasses Come in Three Style Options
Cybertruck-Inspired Luxe Eyewear
Porsche Designs Unveils the Limited-Edition P’8951 Glasses
Asian Fruit-Inspired Sunglasses
COVRY & Sanzo Debut Capsule Line Celebrating AAPI-Inspired Eyewear
Prescription-On-Demand Eyewear Services
Thinoptics Recently Launched Prescription on Demand
Sci-Fi Film-Inspired Custom Eyewear
Pair Eyewear and Lucasfilm Join Forces on Custom Frames
Inverted Collaborative Sunglasses
Bradley Sharpe Presents the New Tipple Sunglasses
Curated Affordable Eyewear Collections
GlassesUSA.com Partners with Marsai Martin
Carefree Y2K-Themed Eyewear
Giant Vintage Showcases its 90's-Inspired 'Back to School' Collection
Affordable Polarized Sunglasses
Island Optics is a Fifth-Generation Sunglasses Company
Fantasy-Series Inspired Eyewear
DIFF Eyewear x House of the Dragon Collection is Uniquely Detailed
Electrochromic Lens Sunglasses
ONESEC Eyewear Transitions Instantly Depending on the Environment
Bug-Like Avant-Garde Sunglasses
Mugler and Gentle Monster Form the Spiral 01 and 02
Superfan-Style Eyewear
The Hall of Fame: Dustin's Edition by Pair Eyewear Celebrates Loyalty
Mumbai-Inspired Eyewear Collections
The Vivienne Westwood Sun 2024 Eyewear Collection is Chic
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Strategic Brand Relocations
Serengeti Eyewear Announced Its Relocation from France to California
Vintage-Inspired Wooden Sunglasses
The Tommy Owens Delray SE Sunglasses Come in Two Options
Ultra-Sleek Safety Eyewear
SafetyEyeGlasses Launches the 'Pentax Safety Eyewear Collection'
IR-Blocking Sleek Sunglasses
The Kolari Shades Offer Protection and Comfort in All Environments
Contemporary Kids Eyewear Capsules
Aéropostale Launches a Kids Eyewear Collection with A&A Optical