Dolce & Gabanna's $369,000 Sunglasses
Going Like Sixty — June 20, 2008 — Marketing
References: luxurylaunches
I feel so dirty, I will wash my hands and keyboard after posting this publicity stunt.
C'mon $369,000 for a pair of sunglasses from Dolce and Gabanna?
The sunglasses are gold and probably have some diamonds on them. Maybe a very nice case. Which leads me to this concept: D & G can price it in any range they want. So maybe these sunglasses actually just cost a few hundred and D & G put a bazillion percent markup just to suck bloggers in.
Oh, I feel so dirty.
C'mon $369,000 for a pair of sunglasses from Dolce and Gabanna?
The sunglasses are gold and probably have some diamonds on them. Maybe a very nice case. Which leads me to this concept: D & G can price it in any range they want. So maybe these sunglasses actually just cost a few hundred and D & G put a bazillion percent markup just to suck bloggers in.
Oh, I feel so dirty.
Trend Themes
1. Luxury Pricing - Disruptive innovation opportunity: Develop a luxury pricing strategy to create high perceived value and attract affluent customers.
2. Brand Hype - Disruptive innovation opportunity: Use elaborate marketing tactics to generate buzz and create viral brand promotion.
3. Inflated Markups - Disruptive innovation opportunity: Experiment with exaggerated pricing strategies to captivate customer attention and drive sales through perceived exclusivity.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce innovative pricing models to disrupt the traditional fashion industry and attract attention from fashion enthusiasts.
2. Luxury Goods - Disruptive innovation opportunity: Explore creative pricing strategies to disrupt the luxury goods industry and cater to a niche market of high-end customers.
3. Advertising - Disruptive innovation opportunity: Leverage attention-grabbing marketing campaigns to disrupt the advertising industry and create memorable brand experiences.
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