Cutler and Gross Eyewear
Juan Carlos Bonilla — January 30, 2008 — Fashion
References: cutlerandgross & thecoolhunter.net
Over-sized eyewear has been the inspiration for many upcoming Spring/Summer 2008 season collections.
Cutler and Gross are presenting a collection inspired by the adolescent angst of the 1960's. Their stylish and glamorous collection was created to evoke a seductive mood, inspired by the iconic film "The Graduate."
Over the last 30 years, Graham Cutler and Tony Gross have spear-headed the revolution that turned eye wear from medical necessity into key fashion accessory.
Implications - The fashion industry is referencing 60s fashion styles as a source of inspiration and new products. Corporations in other industries may similarly visit back catalogs for product inspiration as well as ideas for new cutting-edge innovations.
Cutler and Gross are presenting a collection inspired by the adolescent angst of the 1960's. Their stylish and glamorous collection was created to evoke a seductive mood, inspired by the iconic film "The Graduate."
Over the last 30 years, Graham Cutler and Tony Gross have spear-headed the revolution that turned eye wear from medical necessity into key fashion accessory.
Implications - The fashion industry is referencing 60s fashion styles as a source of inspiration and new products. Corporations in other industries may similarly visit back catalogs for product inspiration as well as ideas for new cutting-edge innovations.
Trend Themes
1. 60s-inspired Fashion - The popularity of 60s-inspired fashion trends has created an opportunity for fashion designers to create modern interpretations of retro styles.
2. Retro Product Design - The resurgence of retro styles in fashion and accessories opens up an opportunity for other industries to revisit classic designs for inspiration.
3. Fashion as Mood-setter - Inspiration from fashion collections like Cutler and Gross' 60s-inspired line showcase the power of fashion to influence mood and create an aura around a product or brand.
Industry Implications
1. Eyewear - Cutler and Gross' success in creating fashion-forward eyewear demonstrates the potential for innovation and disruption in the eyewear industry.
2. Fashion - The trend toward 60s-inspired fashion showcases the power of nostalgia in fashion and the opportunity to create new products that evoke classic styles.
3. Product Design - Corporations in industries outside of fashion have the opportunity to revisit retro product designs for inspiration and modern innovation.
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