Fendi
Going Like Sixty — January 11, 2008 — Fashion
References: styleguru.org
When those around you are wearing black shades, do you have the guts to go pearl white? Yes? Then you are a fashion leader. From pearls to French manicures, white represents polished sophistication. Fendi is building on the classic by setting a new trend for spring with their emphasis on white sunglasses. Smoky lenses are very Marilyn Monroe and the $295 price makes it relatively painless to break away from the pack.
Implications - Businesses that offer their clients products that enable them to experience feelings of sophistication and class will benefit among contemporary consumers. Individuals today often idolize the lifestyles of the wealthy, and products that emulate similar qualities will likely generate large profits.
Implications - Businesses that offer their clients products that enable them to experience feelings of sophistication and class will benefit among contemporary consumers. Individuals today often idolize the lifestyles of the wealthy, and products that emulate similar qualities will likely generate large profits.
Trend Themes
1. White Sunglasses Trend - White sunglasses are becoming a trendsetter for fashion lovers and influencers, thereby creating a massive sales opportunity for brands innovating in this space.
2. Sophisticated Products Trend - The demand for sophisticated and polished products among modern consumers presents an opportunity for businesses to tap into this market and cater to the needs of this segment.
3. Luxury Fashion Trend - The luxury fashion trend is growing among people looking for products that emulate qualities of lavish lifestyles, creating ample opportunities for brands that can cater to their needs.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the white sunglasses trend to create innovative products that cater to modern consumers' evolving tastes and preferences.
2. Luxury Goods Industry - The luxury goods industry can tap into the growing demand for sophisticated and polished products that emulate lavish lifestyles, thereby creating products that cater to the needs of modern consumers.
3. Retail Industry - The retail industry can capitalize on the luxury fashion trend, thereby creating unique retail experiences that cater to people's evolving tastes, preferences, and lifestyles.
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