GANNI Unites with Ace & Tate to Debut a New Sunglasses Collection
References: aceandtate & hypebae
Eyewear brand Ace & Tate is working with GANNI on a new eyewear capsule inspired by the duo's shared love of minimalism. The collection features a boxy square sunglasses silhouette, with colorways ranging from pink to leopard print, as well as additional accessories like a co-branded pouch made from GANNI's leftover waste materials.
The duo has also partnered with London's PeopleFile to create a new campaign that dives deep into both brand's individual communities across Copenhagen, Amsterdam, London, and New York.
“We are thrilled to collaborate with Ace & Tate on this special sunglasses collection. Together, we have created a range of shades that not only reflect GANNI’s unique style but shine a light on Ace and Tate’s impressive practice when it comes to responsible materials. We see collaboration as a force for change in fashion, and this collaboration is a celebration of just that,” says GANNI’s creative director, Ditte Reffstrup.
Image Credit: Ace & Tate, hypebae, aceandtate
The duo has also partnered with London's PeopleFile to create a new campaign that dives deep into both brand's individual communities across Copenhagen, Amsterdam, London, and New York.
“We are thrilled to collaborate with Ace & Tate on this special sunglasses collection. Together, we have created a range of shades that not only reflect GANNI’s unique style but shine a light on Ace and Tate’s impressive practice when it comes to responsible materials. We see collaboration as a force for change in fashion, and this collaboration is a celebration of just that,” says GANNI’s creative director, Ditte Reffstrup.
Image Credit: Ace & Tate, hypebae, aceandtate
Trend Themes
1. Minimalist Eyewear - The trend of minimalist eyewear collections can drive innovation opportunities to create eco-friendly collections featuring limited styles.
2. Co-branded Accessories - This trend can create innovation opportunities in sustainably creating co-branded accessories from leftover waste materials like pouches and cases.
3. Community-centric Campaigns - This trend provides innovation opportunities to create campaigns that focus on uniting individual communities across various cities to showcase brand values.
Industry Implications
1. Eyewear Industry - The eyewear industry can explore sustainability and minimalism through eco-friendly collections and co-branding waste material accessories.
2. Fashion Industry - The fashion industry can focus on community-centric campaigns that involve collaboration to embody brand values and create a stronger consumer engagement.
3. Accessories Industry - The accessories industry can benefit by providing co-branded and eco-friendly accessories that adopt waste materials and have a minimalistic focus aesthetically.
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