These examples of charitable social media marketing range from global health worker campaigns to anti-bullying emojis that use a popular means of mobile communication to send a powerful message to millennial audiences.
Standouts include plate-clearing campaigns -- the #HappyPlateSG social media campaign and hashtag help to reduce excessive food waste in Singapore -- along with philanthropic mustard labels that aim to end hunger in Pittsburgh. Shop412 and Heinz recently teamed up for a mustard bottle that is sold exclusively for a $20 rate. Its sale proceeds help feed the hungry while hashtags like #412xHeinz and #onemillionmeals help to drive this branded collaboration home even further.
Other notable examples include charitable social media marketing that puts an end to health-related taboos while promoting communication and a sense of community among disease sufferers.
15 Examples of Charitable Social Media Marketing
15
Simple Social Charity Campagins
Charitweet's Tweet to Donate Enables Direct and Easy Giving
14
Charitable URL Shorteners
'Hope.ly' is a Link Shortener That Drives Donations to the Red Cross
13
Pharmacy-Led Health Campaigns
This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
12
Philanthropic Mustard Bottles
Shop412 and Heinz Team Up to Create a Limited Bottle for Charity
11
HIV Awareness Campaigns
This Public Health Initiative Seeks to Educate Indonesian Youth About HIV
10
Anti-Bullying Deodorant Scholarships
The Secret Mean Stinks Campaign Combats Girl-to-Girl Bullying
9
Anti-Bullying Emojis
The iOS 9 Eye Emoji Uses Social Media to Stop Bullying
8
Refugee-Supporting Emojis
The 'Refugee Emojis' Helps Users Donate to a Good Cause
7
Plate-Clearing Campaigns
The 'Happy Plate' Campaign by Electrolux Discourages Food Waste
6
Inclusive Diabetes Campaigns
This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
5
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
4
Cancer-Aiding Shampoo Campaigns
The #8or8 Campaign Encourages a Donation of $8 or 8 Inches of Hair
3
International Health Worker Campaigns
This Social Media Initiative Honours Global Health Workers
2
Fortitudinous Bone Campaigns
This Osteoporosis Health Campaign Urges People to #LaceUpForBones
1
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
Related Ideas
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Inclusive Social Support Programmes
MCR Social is Supporting Underrepresented Neurodiverse Youth
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Cannabis-Branded Food Fundraising Campaigns
Curaleaf Launches Its 'Feed the Block' Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Charity Health-Tech Apps
Helpster Charity Connects Sectors to provide Essential Healthcare
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Charitable Burger Initiatives
A&W Canada is Hosting Its Burgers to Beat Ms Day
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Mental Health Postcard Platforms
BTS Partners with UNICEF to Launch a New Mental Health Initiative
Emissions-Minded Food Campaigns
This Meatless Farm Campaign Boasts Reduced Emissions
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Illness-Centric Public Education Campaigns
HHS is Launching the 'Risk Less. Do More' Campaign
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Food Insecurity-Targeting Initiatives
Hormel Foods Expanded Its Efforts During Hunger Action Month
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Exceptional Travel Healthcare Campaigns
MHTC Debuts Experience Malaysia Healthcare Stories
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Cheeky Tortilla Chip Campaigns
This SimplyProtein Campaign Will Appear on Digital Platforms
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Social Good Holiday Initiatives
This Holiday Season Milo's Tea is Donating to Feeding America
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Fundraising Restaurant Collaborations
Comic Relief US & Chuck E. Cheese Team Up for Red Nose Day
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Health System Improvement Initiatives
Eli Lilly and Company Has Announced a Donation to UNICEF
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Charity Donation Discovery
CharityExplorer Helps You Find, Donate To, and Track Charities Easily
Membership-Based Community Engagement
The Lamp App Uses Technology to Promote Community Giving
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Connective Altruistic Apps
Heart 2 Help Uses Tech Can to Foster Positive Relationships
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes