Most of us have the idea that childhood should be unfettered by unpleasantness. Whether we buy toys and games for our children, or for ourselves, we don’t generally want any rude surprises.
There are those, however, who make it their business to challenge those assumptions by making and marketing unpleasant playthings.
Looking around the Trend Hunter site, I found several trends to illustrate just what I mean. Take a look and see if you agree.
29 Offensive Games and Toys

27
Naughty America
The World of Digital Sex Games

26
Virtual Pole Dancing Hidden in Video Game

25
Decaying Death Toys
Autopsy Baby Dolls
24
Naughty Gaming Calendars
'Let's Play!' Has Sexy Workers as Game Characters
23
Violent & Offensive Video Games
'Rapelay' Removed From Amazon After Public Objects
22
Disgusting Dead Animal Toys
RoadkillToys.com
21
Offensive Candy
Fat Pig Chocolate
20
Video games get very, very naughty
19
Offensive LEGO Figures
Shocking Toy Terrorists and Nazis
18
Kill Knut
Online Video Game Rebels Against Lovable Polar Bear
17
Fake Suicide Game
Does '5 Minutes To Kill (Yourself)' Game Cross the Line?
16
Kids Kill In Violent Christian Videogame
15
Islamic Militants Modify US Video Games For Propaganda
14
LEGO Concentration Camps
Offensive Art from Iconic Toys
13
Bloody Halloween Toys
The High-Powered Gore Cannon
12
Gross iPhone Apps
The ‘Zit Picker' Game Sets New Low For Mobile Entertainment
11
Terrifying Toys
The World's Most Hideous Doll
10
Horror Stuffed Animals
Matt Kirkland's Dissected Toys
9
Offensive Video Games
‘Fat Princess' Outrages Feminists
8
Gratuitous Violence
Ireland Bans Video Game for Being Gross
7
Offensive Stuffed Animals
SpiderCamp
6
Crude Mobile Phone Games
iPhone App Store Flooded with Gaseous Exuberance
5
Offensive Child Toy Marketing
Strapya's Hip-Shaking Product Description Misses the Mark
4
Offensive Ringtones
'Psycho Teddy' Tune Protested by Mental Health Charity
3
Offensive Desk Toys
Terry the Swearing Turtle
2
Inappropriate Office Toys
Cap Blaster Blowgun
1
Gruesome Toys
The 'Dismember-Me' Zombie Doll
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Aesthetic-Driven Dog Toys
These Karim Rashid for Ubbi Dog Toys Come in Three Styles
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Cartoon-Themed Shoe Collections
The Reebok X Sesame Street Sneaker Collection is Playful
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Squishy Digital Pets
Punirunes Combine Virtual Pet Care with Tactile Play
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Emotional Regulation Plushies
Slumberkins' Flip Out Hammerhead Teaches Kids to Manage Feelings
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Demonic Parenting Apps
The 'Oni kara Denwa' App from Media Active Scolds Children
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Edible Adventure Game Sets
'Gummyquest' Transforms Tabletop Gaming Pieces into Gummy Candies
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Industrial Video Game Controllers
The Conceptual Nothing Gamepad (1) by Anurag Sarda is Ergonomic
Whisky-Filled Stockings
Fireball's Slappable Whisky Stocking Helps to Alleviate Holiday Stress
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Horror Media Creation Games
In 'Content Warning,' Players Aim to Create Viral Horror Videos
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Arcade Game-Inspired Tween Fashion
Justice Unveills a Limited-Edition PAC-MAN Collection
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Kidult Cougar Plushies
Build-A-Bear's "After Dark" Valentine's Day Collection Has Cuddly Cougars
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gun Violence Prevention Films
Sandy Hook Promise Turns a Childhood Symbol Into a Call for Action
Fishy Tabletop Card Games
Unstable Games Launches Fishy Squishy Crusty Quirky at Target
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
Holiday Diss Tracks
The Rizzler Drops a Diss Track Against Gift Cards in MGA’s Holiday Hit
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Rule-Breaking Gummy Bears
Vandal Gummy Bears Flavors Challenge Conventional Color Pairings
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Candy Challenge Card Games
BeanBoozled Taste the Truth Gamifies the Jelly Bean Tasting Experience
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Smartphone-Concealing Books
The 'GATBOOK' Keeps Smartphones Out of Infant View
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Creepy Severed Hand Toys
The Wednesday Thing Toy From Jada Toys Really Moves
Social-Focused Childrens Games
Dragon Snacks Games' 'Solar Punk' Will Act as a Social Hub
Hazardous Virtual Candy Stores
Toxic Waste Hazardously Sour Candy Launched a Storefront in Roblox
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Kid Entrepreneur Carts
Allboss is a Creative Approach to Entrepreneurship for Children
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Vending Machine Toys
Melissa & Doug's Wooden Vending Machine Play Set is Screen-Free
Oral Health Board Games
A Project Team is Developing a Game to Teach Kids About Food & Cavities
Cheeky Childhood Yogurt Campaigns
The Petit Filous 'Mischief Makes Us' Campaign Embraces Fun
Nostalgic Motion Games
Hungry Hungry Hippos: Move N' Munch Reimagines a Classic Game with AI Tech
Puppy-Inspired Collectible Toy Lines
Battat Debuts the Pucci Pups Surprise Collectibles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Gift-Wrapping Cheese Pop-Ups
The Babybelves Holiday Village Provides Festive Snack Breaks
Good-Natured Mischief Toys
Slumberkins' Vlad & Frank Midnight Mischief Set Teaches Responsibility
Interactive Monster Collectibles
Zuru's Smashers Horror House Comes in Coffin-Shaped Packaging
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Resilient Play Platforms
Hot Wheels' Challenge Accepted Fosters a Growth Mindset in Kids
Finger-Sized Throwing Games
Tactic Games Launches the New Mölkky Minipeli Skittle-Throwing Game
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Award-Winning Pleasure Product Lines
Playground Boasts Eight Pleasure-Enhancing Formulations
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Safe Play-Training Kids Toys
The TouchNot Ensures Children are Not Playing with Fragile Devices
Children-Empowered Adorable Smartwatches
NehNehBaby Introduces the Training Watch for Toddlers
Toy-Themed Sour Candies
Care Bears Sour Grumpy Gummy Bears Were Created with Warheads
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Squishy Seasonal Candy Products
The Swizzels Naughty & Nice Squashies Have Two Flavors Inside
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
Battery-Packed Advent Calendars
Currys LOGIK AAdvent Calendar Takes an Unexpected Approach
Memory-Based Adult Card Games
Hasbro Introduces a New Party Card Game Dubbed Arschmallows
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Witty Plushie Toys
Punchkins are 'Punny' Collectibles with 3D Details
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Uncharted Web Journeys
'Visit a Random Website' Sends You to Unexpected Corners of the Internet
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Child-Proof Outlet Guards
OutletGuard Champions New Standards in Babyproofing Home Electronics
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Playful Food-Themed Games
Taco Vs Burrito Offers a Fun and Lighthearted Card Game
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Mentally Stimulating Game Collections
Fresh Words: Word Game Boasts Engaging and Challenging Games
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Child-Friendly Cartoon Art Lines
Peanuts and OOLY Unveil an Arts and Crafts Collection for Kids
Kid-Friendly Joke Platforms
Knock Knock Jokes For Kids is a Safe Space for Children to Laugh
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Digital Dartboard Game Systems
The 'Pixeldarts' Electronic Throwing Game Offers Nonstop Fun