Strapya's Hip-Shaking Product Description Misses the Mark
Sandra Winn — December 13, 2008 — Life-Stages
References: strapya-world & urlesque
Takara Tomy Baby Robots are adorable, fun and innocent toys for children. However, Strapya’s introductory product description of the crawling, dancing baby robots, “Love Sexy Shaking Hips of Blonde Gals?? You might be old-fashion, now the hips are for the BABYs! Toddling Hip Shaking Robots!” was carelessly worded to say the least.
I’m sure Strapya is not marketing the Takara Tomy Baby Robots specifically to sexual predators, but their product description is an example of how careless some Internet stores can be in their choice of words. They very well could have written something along the lines of: "Adorable, dancing, crawlers! Takara Tomy Baby Robots mimic real babies!”
If I, as a parent, went into the children’s department of a store and was met with such a product description, I’d march right up to the manager and make a complaint.
Although I have utter distaste for the product description given by Strapya of Takara Tomy Baby Robots, I don’t hold the toys themselves in such contempt.
Takara Tomy Baby Robots would make a great Christmas or anytime gift. I love how the Takara Tomy company used jazzy and catchy music to accompany the dancing Baby Robots in their video ad--absolutely precious!
I’m sure Strapya is not marketing the Takara Tomy Baby Robots specifically to sexual predators, but their product description is an example of how careless some Internet stores can be in their choice of words. They very well could have written something along the lines of: "Adorable, dancing, crawlers! Takara Tomy Baby Robots mimic real babies!”
If I, as a parent, went into the children’s department of a store and was met with such a product description, I’d march right up to the manager and make a complaint.
Although I have utter distaste for the product description given by Strapya of Takara Tomy Baby Robots, I don’t hold the toys themselves in such contempt.
Takara Tomy Baby Robots would make a great Christmas or anytime gift. I love how the Takara Tomy company used jazzy and catchy music to accompany the dancing Baby Robots in their video ad--absolutely precious!
Trend Themes
1. Responsible Marketing Practices - Internet retail companies must be more responsible with their marketing practices, especially for children's toys.
2. Innocent Products - Innocent products can be misconstrued through irresponsible marketing practices.
3. Adorable Toy Companions - Takara Tomy Baby Robots make for great and adorable toy companions.
Industry Implications
1. Online Retail Industry - The online retail industry must take extra care to ensure that their marketing practices are responsible, especially for children's toys.
2. Toy Industry - The toy industry can capitalize on creating more adorable and interactive toys like Takara Tomy Baby Robots.
3. Parenting Industry - The parenting industry can provide education and awareness on responsible marketing practices to online retail companies and other industries.
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