RoadkillToys.com
Alex Covert — December 16, 2007 — Unique
References: roadkilltoys & roadkilltoys
I'm not quite sure why I'm perpetuating this product idea, but now you can buy a toy dead animal. These aren't just dead though; they're roadkill - with popping eyes and exposed intestines.
RoadkillToys.com is the proud creator and seller of these dark-humor (at best) play things. Give them credit though on their creative marketing idea for such a strange item. Check out this commercial that is just as disturbing as the product.
Implications - RoadkillToys.com is an unusual company because they pride themselves on making toys with a twist. Their sense of humor is decidedly dark, and the the idea of using toys that have been run over by a car is off-putting to many, but they deserve credit for sheer ingenuity and originality.
RoadkillToys.com is the proud creator and seller of these dark-humor (at best) play things. Give them credit though on their creative marketing idea for such a strange item. Check out this commercial that is just as disturbing as the product.
Implications - RoadkillToys.com is an unusual company because they pride themselves on making toys with a twist. Their sense of humor is decidedly dark, and the the idea of using toys that have been run over by a car is off-putting to many, but they deserve credit for sheer ingenuity and originality.
Trend Themes
1. Dark Humor Toys - Opportunity to create and market toys with unconventional and dark themes.
2. Unconventional Marketing - Opportunity to use bizarre and intriguing marketing strategies to attract customers.
3. Controversial Products - Opportunity to tap into niche markets by creating controversial and unique products.
Industry Implications
1. Toy Industry - Innovative toys with unconventional themes can disrupt the traditional toy industry.
2. Marketing Industry - Unconventional marketing strategies can disrupt traditional advertising methods.
3. Gift Industry - Controversial and unique products can disrupt the traditional gift industry by targeting niche markets.
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