Gorillas' 'Spot the Biker' Emphasizes Speedy Delivery Couriers
Laura McQuarrie — October 20, 2021 — Marketing
References: gorillas.io & fabnews.live
European grocery delivery service Gorillas launched in Italy with a Spot the Biker campaign that brought attention to its speedy delivery couriers. Gorillas' slogan is "Faster Than You" and it promises to deliver from order confirmation to delivery within just 10 short minutes. The Spot the Biker campaign challenged people in public to be quick enough to snap a photo of the discount code attached to the back of a Gorillas delivery biker. To build urgency, the codes changed on a daily basis and people could redeem those discount codes quickly on their next order via the app.
With this campaign and its business model as a whole, Gorillas is on a mission to reframe fast grocery delivery as an exciting and sustainable alternative to grocery shopping the traditional way.
With this campaign and its business model as a whole, Gorillas is on a mission to reframe fast grocery delivery as an exciting and sustainable alternative to grocery shopping the traditional way.
Trend Themes
1. Speedy Delivery - The trend of lightning-fast delivery is disrupting traditional grocery delivery services, presenting new opportunities for innovators to create more efficient delivery methods.
2. Gamified Marketing - Gamifying marketing campaigns, like Gorillas' 'Spot the Biker' challenge, is a trend in marketing that is creating new ways to engage and reward consumers, with opportunities to incorporate augmented reality and other emerging technologies.
3. Sustainable Delivery - Gorillas' focus on creating a more sustainable alternative to traditional grocery shopping through fast and efficient delivery is a trend in the grocery industry that presents opportunities for innovators to create new eco-friendly delivery methods that reduce carbon emissions and waste.
Industry Implications
1. Grocery Delivery - The grocery delivery industry is being disrupted by the trend of speedy delivery, providing opportunities for new and existing businesses to reimagine their delivery strategies.
2. Marketing - Gamified marketing campaigns, like Gorillas' 'Spot the Biker' challenge, present opportunities for businesses to engage and reward consumers using innovative and unconventional methods.
3. Sustainability - Gorillas' focus on creating a more sustainable grocery delivery service is a trend in the industry that presents opportunities for businesses to invest in eco-friendly practices and lower carbon emissions and waste.
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