Jim Beam Kentucky Coolers are Debuting Four New Flavors
Michael Hemsworth — April 11, 2024 — Lifestyle
Jim Beam Kentucky Coolers are making their arrival in a series of new flavors to provide consumers with a decidedly delicious option to try out this spring or summer.
The ready-to-drink canned malt-based drinks come in the new Blueberry Lemonade, Strawberry Lemonade, Peach Crush and Orange Crush. The drinks each feature a distinct flavor profile that boasts base flavors of bourbon to add in just the right amount of complexity for consumers to enjoy. Featuring a 5% ABV, the drinks come in at 120-calories each and are launching in a 12-can variety pack.
VP of Jim Beam Global Brand Veronique Mura spoke on the new Jim Beam Kentucky Coolers saying, "Jim Beam is an iconic brand that at its core is about the power of human connection, going back to the front porch of the Beam family home where everyone was welcome. We know firsthand how a carefully crafted beverage can complement life’s most cherished moments and that is captured in every can of Kentucky Coolers cracked open with the ones we love. We are proud to continue to innovate this iconic brand and introduce more unique flavours for people to connect over and share.”
The ready-to-drink canned malt-based drinks come in the new Blueberry Lemonade, Strawberry Lemonade, Peach Crush and Orange Crush. The drinks each feature a distinct flavor profile that boasts base flavors of bourbon to add in just the right amount of complexity for consumers to enjoy. Featuring a 5% ABV, the drinks come in at 120-calories each and are launching in a 12-can variety pack.
VP of Jim Beam Global Brand Veronique Mura spoke on the new Jim Beam Kentucky Coolers saying, "Jim Beam is an iconic brand that at its core is about the power of human connection, going back to the front porch of the Beam family home where everyone was welcome. We know firsthand how a carefully crafted beverage can complement life’s most cherished moments and that is captured in every can of Kentucky Coolers cracked open with the ones we love. We are proud to continue to innovate this iconic brand and introduce more unique flavours for people to connect over and share.”
Trend Themes
1. Ready-to-drink Canned Cocktails - Innovative flavor profiles make Jim Beam Kentucky Coolers a standout option for the ready-to-drink market.
2. Variety Pack Launches - Introducing a 12-can variety pack opens up new opportunities for consumers to sample different flavors in one purchase.
3. Bourbon-based Rtds - The infusion of bourbon in the new flavors creates a novel experience within the bourbon-based ready-to-drink category.
Industry Implications
1. Alcoholic Beverages - The introduction of new flavors in ready-to-drink cocktails can drive innovation within the alcoholic beverages industry.
2. Packaging - The launch of a 12-can variety pack sets a trend in the packaging industry for convenient and diverse consumer choices.
3. Beverage Innovation - Utilizing bourbon as a base flavor in canned cocktails paves the way for creative beverage innovations across the industry.
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