The Rebel Coast THC-Infused Sparkling Wine is Stimulating
Michael Hemsworth — April 21, 2020 — Marketing
References: rebelcoast & preparedfoods
The Rebel Coast THC-infused sparkling wine is the latest addition to the brand's product range that will provide cannabis-loving consumers with an alternative way to integrate the substance into their lifestyle.
The wines come in 12 ounce serving sizes that each contain 10mg of THC and will come as a welcome alternative to traditional drinks on the market. The new products include sparkling versions of the brand's Pink Passion and Sauvage beverages along with three seltzer-based drinks including Lemon Lime, Black Cherry and Mixed Berry.
Rebel Coast CEO Josh Lizotte spoke on the new drinks saying, "All of our new products bring people the same delicious, low-calorie alcohol alternative they have come to love and expect from Rebel Coast. Our goal is to become the go-to house of cannabis-infused beverages, and these new innovations are absolutely a step in the right direction. We will continue to be bold and curate a memorable experience for our customers– it is the customer experience that we hold sacred."
The wines come in 12 ounce serving sizes that each contain 10mg of THC and will come as a welcome alternative to traditional drinks on the market. The new products include sparkling versions of the brand's Pink Passion and Sauvage beverages along with three seltzer-based drinks including Lemon Lime, Black Cherry and Mixed Berry.
Rebel Coast CEO Josh Lizotte spoke on the new drinks saying, "All of our new products bring people the same delicious, low-calorie alcohol alternative they have come to love and expect from Rebel Coast. Our goal is to become the go-to house of cannabis-infused beverages, and these new innovations are absolutely a step in the right direction. We will continue to be bold and curate a memorable experience for our customers– it is the customer experience that we hold sacred."
Trend Themes
1. Cannabis-infused Beverages - The rise of cannabis-infused beverages presents opportunities for disruptors to create new and innovative products in the beverage industry.
2. Low-calorie Alcohol Alternatives - The demand for low-calorie alcohol alternatives is growing and presents opportunities for disruptors to develop new products to meet this demand.
3. Alternative Ways of Integrating Cannabis - Consumers are looking for alternative ways of integrating cannabis into their lifestyle, and this trend presents a disruptive innovation opportunity for companies to develop new products in various industries.
Industry Implications
1. Beverage - The cannabis-infused beverage trend is disrupting the beverage industry and creating opportunities for companies to develop new innovative products in this space.
2. Alcohol - The low-calorie alcohol alternative trend is disrupting the alcohol industry and providing opportunities for innovation in this space.
3. Cannabis - The trend of alternative ways of integrating cannabis into the everyday lives of consumers is disrupting the cannabis industry and providing opportunities for innovation in various product categories.
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