The 'House of Terpenes' Beverages Deftly Combine Flavor & Buzz
Rahul Kalvapalle — April 25, 2023 — Lifestyle
References: trussbeverages & globenewswire
The Truss Beverage Company is delighting cannabis beverage consumers in Canada with the introduction of the 'House of Terpenes' line of cannabis drinks whose flavor profiles are inspired by classic cocktail flavors.
The 'House of Terpenes' cannabis drinks are offered in Ginger Lime and Cranberry Citrus flavors, both of which offer a bold dose of cannabis in a format that is delicious and designed for enjoyable sipping, making for a drinking experience that satisfies your taste buds whilst also promoting an enjoyable buzz.
Lori Hatcher, head of commercial at Truss Beverage Co., noted that there is rising enthusiasm among consumers to discover and enjoy beverages to function as an alternative to conventional alcoholic drinks, particularly in social settings, stating that the 'House of Terpenes' cannabis drinks "not only fulfill this consumer need, but brings something entirely new and unexpected to the cannabis beverage category.”
Image Credit: Truss Beverage Company
The 'House of Terpenes' cannabis drinks are offered in Ginger Lime and Cranberry Citrus flavors, both of which offer a bold dose of cannabis in a format that is delicious and designed for enjoyable sipping, making for a drinking experience that satisfies your taste buds whilst also promoting an enjoyable buzz.
Lori Hatcher, head of commercial at Truss Beverage Co., noted that there is rising enthusiasm among consumers to discover and enjoy beverages to function as an alternative to conventional alcoholic drinks, particularly in social settings, stating that the 'House of Terpenes' cannabis drinks "not only fulfill this consumer need, but brings something entirely new and unexpected to the cannabis beverage category.”
Image Credit: Truss Beverage Company
Trend Themes
1. Mocktail-inspired Cannabis Drinks - The trend for mocktail-inspired cannabis drinks offers opportunities to innovate and expand in the cannabis beverage category by creating delicious and refreshing alternatives to alcoholic drinks.
2. Alternative Cannabis Beverages - The trend towards alternative cannabis beverages presents opportunities for companies to create new and exciting products to meet the growing consumer demand for cannabis beverages that offer a different experience than traditional smoking or edibles.
3. Flavor-infused Cannabis Drinks - The trend for flavor-infused cannabis drinks presents opportunities for companies to create unique and innovative taste experiences that appeal to a broader range of consumers than traditional cannabis products.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend for cannabis-infused drinks by creating new and innovative products that appeal to consumers looking for alternatives to traditional alcoholic drinks.
2. Cannabis Industry - The cannabis industry can expand by offering a wider range of products, such as cannabis-infused beverages, to meet the growing demand for alternative consumption methods.
3. Hospitality Industry - The hospitality industry can benefit from the trend for alternative cannabis beverages by offering unique and exciting drink options for consumers looking for a different experience than traditional alcoholic drinks.
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