The 66° Beverage Company CBD-Infused Wines Come in Three Options
Michael Hemsworth — August 16, 2022 — Marketing
References: 66bevs & preparedfoods
The 66° Beverage Company CBD-infused wines are being launched as a product for consumers looking for an alternative to libations, wines or spirits to enjoy.
The de-alcoholized wines come in three varieties including White, Red and Rosé, which are each characterized by their premium flavor and low-alcohol content (0.5% ABV). The drinks are infused with 25mg of CBD in every 8.4-ounce can to make them a relaxing alternative to enjoy in place of drinking conventional alcohol.
Publicity For Good (PFG) Founder Heather DeSantis commented on the 66° Beverage Company CBD-infused wines saying, "It's more than the unique CBD infusion savvy here — it's in the attitude. This launch by 66° Beverage Company is right on target. I can't wait to share more about the consumer and industry facing dimensions of this enterprise soon."
The de-alcoholized wines come in three varieties including White, Red and Rosé, which are each characterized by their premium flavor and low-alcohol content (0.5% ABV). The drinks are infused with 25mg of CBD in every 8.4-ounce can to make them a relaxing alternative to enjoy in place of drinking conventional alcohol.
Publicity For Good (PFG) Founder Heather DeSantis commented on the 66° Beverage Company CBD-infused wines saying, "It's more than the unique CBD infusion savvy here — it's in the attitude. This launch by 66° Beverage Company is right on target. I can't wait to share more about the consumer and industry facing dimensions of this enterprise soon."
Trend Themes
1. Cbd-infused Beverages - The trend showcases a disruption opportunity for beverage companies to cater to consumers who want relaxation without the effects of intoxication
2. De-alcoholized Wines - This trend presents an innovation opportunity for wineries to broaden their customer outreach by offering de-alcoholized wines infused with CBD
3. Alternative Relaxation Products - This trend highlights a disruptive opportunity for companies to create non-alcoholic products infused with relaxation-inducing components such as CBD
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend by introducing new product lines of CBD-infused beverages to cater to health-conscious customers
2. Wine Industry - Wineries can create innovative de-alcoholized CBD-infused wines to attract both traditional and non-traditional wine drinkers
3. Wellness Industry - The trend offers an opportunity for wellness companies to introduce alternative relaxation products, such as CBD-infused beverages, to promote mental and physical well-being
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