The Whisky Me Service Shares Single Malts in a Mail-Friendly Way
Laura McQuarrie — December 3, 2020 — Lifestyle
References: whisky-me & thespiritsbusiness
Whisky-Me is a subscription service that shares rare and exclusive single malts in pouch packaging that can fit through letterboxes. On a monthly basis, members get a 50-milliliter pouch of whisky that's hand-picked by the team at London-based whisky bar Black Rock—and the same whisky is never sent twice, as there are hundreds of malt distilleries for the bar to choose from.
Whisky-Me describes that its pouch packages are "the same dimensions as a 90s mixtape" with a size so convenient it can fit into a pocket. The compact and durable pouch is capped by a screw-on cap that makes it easy to sample the product on the go. This packaging choice is a lighter and more eco-friendly alternative to glass, and the pouch cap and the nozzle are recyclable as household plastic.
Image Credit: Whisky-Me
Whisky-Me describes that its pouch packages are "the same dimensions as a 90s mixtape" with a size so convenient it can fit into a pocket. The compact and durable pouch is capped by a screw-on cap that makes it easy to sample the product on the go. This packaging choice is a lighter and more eco-friendly alternative to glass, and the pouch cap and the nozzle are recyclable as household plastic.
Image Credit: Whisky-Me
Trend Themes
1. Pouch Packaging - The trend of using pouch packaging for products like whisky presents opportunities for lightweight, convenient, and eco-friendly alternatives to traditional packaging.
2. Subscription Services - The rise of subscription services, like Whisky Me, enables businesses to provide personalized and curated experiences on a recurring basis, increasing customer engagement and loyalty.
3. Eco-friendly Packaging - The demand for eco-friendly packaging solutions, such as recyclable pouches, creates opportunities for disruptive innovations that prioritize sustainability while maintaining product freshness and convenience.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of whisky pouch subscriptions to explore new packaging formats that enhance customer experience and reduce environmental impact.
2. Hospitality Industry - The hospitality industry, specifically bars and restaurants, can adopt subscription models to offer exclusive whisky experiences that cater to the preferences of their guests while encouraging repeat business.
3. Packaging Industry - The packaging industry has an opportunity to innovate and develop sustainable, lightweight, and cost-effective pouch packaging solutions for various products beyond just whisky.
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