Barreled & Boxed Delivers Sought-After Whiskeys Straight to Consumers
Laura McQuarrie — August 28, 2021 — Lifestyle
References: beamdistilling & prnewswire
Barreled & Boxed is a new whiskey membership program from The James B. Beam Distilling Co. that shares some of the distilling company's most exciting releases right to customers' doorsteps. Each seasonal shipment shares a pair of unique bottles, which may take the form of super premium whiskey products, limited-time-only releases or creations that have never before been bottled. In the debut box, members will get their hands on some of the very last bottles of Little Book Chapter 1 'The Easy' from 2017 and more.
At launch, the exclusive membership is limited to just 500 fans in eligible zip codes, and fortunately for whiskey fans, there are plans to expand the program as of 2022 and beyond.
At launch, the exclusive membership is limited to just 500 fans in eligible zip codes, and fortunately for whiskey fans, there are plans to expand the program as of 2022 and beyond.
Trend Themes
1. Direct-to-consumer Whiskey Programs - The rise of D2C whiskey programs like Barreled & Boxed offers an opportunity for established distilleries to market and sell their most sought-after products straight to consumers in a hassle-free manner.
2. Limited Edition Whiskey Releases - Creating limited edition whiskey releases, like The James B. Beam Distilling Co. does with its seasonal shipments, creates a sense of exclusivity and urgency that can drive consumer interest and sales.
3. Subscription-based Whiskey Services - Subscription-based whiskey services like Barreled & Boxed offer consumers convenience and curated experiences that traditional retail stores may not provide, and are an opportunity for companies to build brand loyalty and repeat customers.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can benefit from creating D2C whiskey programs, limited edition releases, and subscription-based services, as seen with Barreled & Boxed and The James B. Beam Distilling Co.
2. E-commerce - The growth of D2C whiskey programs also presents opportunities in the e-commerce industry, including creating specialized online marketplaces, developing targeted advertising campaigns, and leveraging data analytics to increase sales.
3. Logistics and Delivery - The success of subscription-based whiskey services like Barreled & Boxed hinges on efficient and reliable logistics and delivery services, which represent an opportunity for companies in the logistics and delivery industry to partner with or provide services to alcohol and spirits companies.
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