Drop & Dram Conveniently Delivers Single Malts to Members
Laura McQuarrie — November 30, 2023 — Lifestyle
References: smws & thespiritsbusiness
As part of its 40th anniversary celebrations, The Scotch Malt Whisky Society debuted a monthly single malt whiskey subscription service by the name of Drop & Dram. Members will receive a box containing three limited-edition 50ml bottles of a cask-strength single malt, plus tasting notes to guide their experience of the expression. Whisky lovers will also get access to exclusive videos that provide insights about the stories and flavors, shared by brand ambassadors.
Drop & Dram subscribers will also become members of The Scotch Malt Whisky Society, granting them access to purchase exclusive products and attend exclusive events and tastings.
The curated boxes will explore a different theme and those who subscribe to the first one can look forward to first-fill casks and expressions like Shrimps in the Sauna, Tweed-clad Picnic Hamper and All the Fun of the Flicks.
Drop & Dram subscribers will also become members of The Scotch Malt Whisky Society, granting them access to purchase exclusive products and attend exclusive events and tastings.
The curated boxes will explore a different theme and those who subscribe to the first one can look forward to first-fill casks and expressions like Shrimps in the Sauna, Tweed-clad Picnic Hamper and All the Fun of the Flicks.
Trend Themes
1. Monthly Whisky Subscriptions - The rise of monthly whisky subscriptions offers a convenient way for whisky enthusiasts to explore a variety of limited-edition single malts.
2. Limited-edition Cask-strength Whiskies - The popularity of limited-edition cask-strength whiskies provides a unique opportunity for whisky brands to attract enthusiasts looking for exclusive and high-quality expressions.
3. Exclusive Whisky Experiences - The inclusion of exclusive videos and access to events and tastings enhances the overall whisky subscription experience, offering members a deeper connection to the brand and its offerings.
Industry Implications
1. Whisky Subscription Services - Whisky subscription services like Drop & Dram are disrupting the traditional retail model, providing whisky lovers with a curated selection of premium single malts delivered directly to their doorsteps.
2. Whisky Branding and Marketing - The introduction of limited-edition cask-strength whiskies creates marketing opportunities for whisky brands to position themselves as exclusive and sought-after, appealing to whisky connoisseurs who value unique and rare expressions.
3. Whisky Experiential Events - The integration of exclusive events and tastings into whisky subscriptions opens up opportunities for whisky brands to create immersive and exclusive experiences, building stronger brand loyalty and attracting a wider consumer base.
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