The Ardbeg Masters of Smoke Trio Pack is Cold Weather-Ready
Michael Hemsworth — December 10, 2021 — Marketing
References: shop.ardbeg & coolmaterial
The Ardbeg Masters of Smoke Trio Pack is a gift-focused offering from the brand that will enable consumers to provide curious drinkers with a way to try out some of the best varieties when it comes to Islay Scotch Whiskey. The pack includes three bottles that are 250ml each, and includes Ten Years Old, Wee Beasite and An Oa that are all finished in different casks to provide flavor variance. Each of the green bottles of booze are paired with a secret label underneath the usual one that transforms the product branding into a horror movie poster.
The Ardbeg Masters of Smoke Trio Pack is available now for purchase at a price point of $54 and comes packaged in a special edition box complete with horror-themed imagery.
The Ardbeg Masters of Smoke Trio Pack is available now for purchase at a price point of $54 and comes packaged in a special edition box complete with horror-themed imagery.
Trend Themes
1. Gift-focused Sampler Packs - Creating themed sampler packs could be the next big marketing trend.
2. Flavor Variance - Providing flavor variance in product offerings can drive consumer interest and loyalty.
3. Unique Packaging - Innovative packaging designs that stray from traditional branding can add value and increase sales.
Industry Implications
1. Alcohol - The alcohol industry can benefit from offering sampler packs that provide flavor variance and unique packaging designs.
2. Gifts and Souvenirs - Creating themed gift sampler packs can drive business in the gift and souvenir industry.
3. Marketing and Advertising - Marketing agencies can capitalize on the trend of unique packaging designs and branding that is not typical to the product, by offering branding and design services to companies.
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