Wee Smoky is a Single-Grain Scotch That Targets Non-Whisky Drinkers
Laura McQuarrie — November 23, 2020 — Lifestyle
References: weesmoky & thespiritsbusiness
Wee Smoky sets itself apart as a single-grain Scotch whisky that appeals to a younger demographic. The product itself is described as a smooth, fruity, and lightly smoky whisky and it's packaged in a bright blue bottle that sets it apart from others in the category. For the first batch, just 400 bottles of Wee Smoky have been created, and the next will be ready as of mid-2021.
As founder Rory Gammell says, "Cocktail culture was growing and I noticed that people weren’t choosing to mix Scotch whisky. I felt it was mostly because it looked too old fashioned to attract younger drinkers." Wee Smoky specifically speaks to creators who are looking to create the kinds of drinks they'd like to enjoy, using the ingredients they like.
Image Credit: Wee Smoky
As founder Rory Gammell says, "Cocktail culture was growing and I noticed that people weren’t choosing to mix Scotch whisky. I felt it was mostly because it looked too old fashioned to attract younger drinkers." Wee Smoky specifically speaks to creators who are looking to create the kinds of drinks they'd like to enjoy, using the ingredients they like.
Image Credit: Wee Smoky
Trend Themes
1. Mixable Whisky Spirits - Creating whiskies that are specifically designed to be mixed with other ingredients presents a disruptive innovation opportunity in the whisky industry.
2. Targeting Younger Demographic - Developing whisky products that appeal to younger consumers who may not traditionally be whisky drinkers opens up new market opportunities.
3. Packaging Innovation - Exploring unique and visually appealing packaging designs for whiskies can help differentiate brands and attract a wider range of consumers.
Industry Implications
1. Alcoholic Beverage Industry - Introducing mixable whiskies can spark innovation and drive growth within the alcoholic beverage industry.
2. Cocktail Culture - Catering to the growing cocktail culture by creating whiskies that are well-suited for mixing presents an opportunity for brands to tap into this market segment.
3. Packaging Design Industry - Developing visually striking and innovative packaging solutions for whisky brands can revolutionize the packaging design industry within the spirits sector.
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