Crown Royal's Newest RTD Cocktail is Light, Fruity & Effervescent
Laura McQuarrie — February 16, 2022 — Lifestyle
References: diageo & prnewswire
Crown Royal's collection of canned cocktail flavors (Whisky & Cola, Washington Apple and Peach Tea) has now expanded to include a fresh and summery Whisky Lemonade variety. This new ready-to-drink cocktail "combines the refreshingly light taste of lemonade with fruity whisky notes. Its effervescent taste – with balanced levels of sweetness and tartness and plenty of whisky character." The bold flavor promises to lend itself well to everything from backyard barbecues to block parties, and it speaks to a younger generation of whisky drinkers, ages 21 and up.
The nostalgic fusion of a summertime staple with a bold whisky creates a fresh new take on RTD cocktails and as the brand says, Whisky Lemonade is best enjoyed cold. The 7% ABV product is available for a limited time in select locations in 4-packs.
The nostalgic fusion of a summertime staple with a bold whisky creates a fresh new take on RTD cocktails and as the brand says, Whisky Lemonade is best enjoyed cold. The 7% ABV product is available for a limited time in select locations in 4-packs.
Trend Themes
1. RTD Whisky Cocktails - The rise of canned cocktail flavors offers a new opportunity to innovate with ready-to-drink whisky beverages.
2. Fruit-flavored Whisky - The combination of fruity flavors with whisky presents a disruptive innovation opportunity in the whiskey industry.
3. Effervescent Drinks - Creating effervescent drinks with light and balanced flavors could offer a new direction for RTD cocktails.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can take advantage of the growth of RTD whisky cocktails, especially ones flavored with fruit.
2. Canned Beverages - The canned beverage industry can create new opportunities with the rise of effervescent drinks like the Whisky Lemonade RTD cocktail.
3. Summer Beverage - Manufacturers of summer beverages can create new whiskey-based cocktails like Crown Royal's Whisky Lemonade to attract younger adult consumers.
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