WhistlePig Introduces the Ready-To-Drink 'PiggyBack Rye Smash'
Niko Pajkovic — October 15, 2021 — Lifestyle
References: whistlepigwhiskey & bevnet
American craft whiskey maker WhistlePig Whiskey has announced the launch of 'PiggyBack Rye Smash,' a premium, pre-mixed, Rye whiskey beverage delivered in a canned format. The new cocktails come in three flavors: 'Blackberry Lemon Fizz,' 'Session Citrus Mint,' and 'Fresh Ginger Lime.'
The canned cocktails are made using specialty barrel-aged ingredients and WhistlePig's signature 100% Estate Rye. In terms of taste profile, all variations of the ''PiggyBack Rye Smash' are said to deliver a bold yet balanced blend that is unlike any other seltzer on the market. Perfect for summer barbeques, tailgating, or pub drinking, each flavor blends either fruit or citrus with the robust flavor of rye whiskey.
"We thrive on testing out new, innovative, and dynamic ways to use our Rye," said Jeff Kozak, Chief Executive Officer of WhistlePig, which is why the brand chose to dive headfirst into the canned cocktail category with three inventive flavors.
Image Credit: WhiskeyPig
The canned cocktails are made using specialty barrel-aged ingredients and WhistlePig's signature 100% Estate Rye. In terms of taste profile, all variations of the ''PiggyBack Rye Smash' are said to deliver a bold yet balanced blend that is unlike any other seltzer on the market. Perfect for summer barbeques, tailgating, or pub drinking, each flavor blends either fruit or citrus with the robust flavor of rye whiskey.
"We thrive on testing out new, innovative, and dynamic ways to use our Rye," said Jeff Kozak, Chief Executive Officer of WhistlePig, which is why the brand chose to dive headfirst into the canned cocktail category with three inventive flavors.
Image Credit: WhiskeyPig
Trend Themes
1. Canned Rye Cocktails - Ready-to-drink cans of Rye whiskey cocktails for convenience-seeking customers
Industry Implications
1. Alcohol - Alcoholic beverage companies innovating canned cocktails as a convenient option for consumers
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