Jim Beam Launches Jim Beam Kentucky Coolers Just in Time for Spring
Grace Mahas — March 8, 2023 — Lifestyle
References: prnewswire
Jim Beam, the world's number one bourbon, has partnered with The Boston Beer Company to launch Jim Beam Kentucky Coolers, a new line of canned cocktails. The RTDs are available in four different flavors, including Strawberry Punch, Black Cherry Lemonade, Sweet Tea Lemonade, and Citrus Punch.
Jim Beam aims to offer consumers a full-flavored beverage with a lighter profile and smooth finish, suitable for those who prefer the convenience of canned cocktails. The 5% ABV Kentucky Coolers are available in a variety of 12-packs, 6-packs, and single cans nationwide, with a suggested retail price of $16.99 for a 12-can variety pack, $9.99 for a single flavor six-pack, and $3.49 for a single 24oz. can.
With the launch of Kentucky Coolers, Jim Beam hopes to tap into the growing RTD market and attract consumers looking for refreshing and convenient alcoholic beverages.
Jim Beam aims to offer consumers a full-flavored beverage with a lighter profile and smooth finish, suitable for those who prefer the convenience of canned cocktails. The 5% ABV Kentucky Coolers are available in a variety of 12-packs, 6-packs, and single cans nationwide, with a suggested retail price of $16.99 for a 12-can variety pack, $9.99 for a single flavor six-pack, and $3.49 for a single 24oz. can.
With the launch of Kentucky Coolers, Jim Beam hopes to tap into the growing RTD market and attract consumers looking for refreshing and convenient alcoholic beverages.
Trend Themes
1. RTD Cocktail Trend - Jim Beam launches a new line of canned cocktails, taking advantage of the growing RTD market.
2. Spring-ready Drink Trend - Jim Beam Kentucky Coolers offers a refreshing beverage with four different flavors perfect for spring.
3. Convenient Beverage Trend - Jim Beam Kentucky Coolers provides a full-flavored canned cocktail with a lighter profile and smooth finish, perfect for those seeking convenience.
Industry Implications
1. Alcoholic Beverage Industry - Jim Beam Kentucky Coolers aims to attract consumers looking for refreshing and convenient alcoholic beverages, tapping into the growing RTD market.
2. Canned Beverage Industry - Jim Beam Kentucky Coolers takes advantage of the convenience of canned beverages to offer consumers a full-flavored cocktail with a smooth finish.
3. Spring Beverage Industry - Jim Beam Kentucky Coolers offers a refreshing beverage with four different flavors perfect for the spring season and events like picnics and barbecues.
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