The Crown Royal Ready-to-Drink Cocktails Come in Three Flavors
Michael Hemsworth — March 9, 2021 — Marketing
The Crown Royal ready-to-drink cocktails have been announced by the Diageo-owned brand to provide consumers with a convenient way to enjoy a cocktail from home. The drinks feature Crown Royal whiskey in the mix, and come in three flavor options including Washington Apple, Whisky & Cola and Peach Tea. Each of the drinks feature a 7% ABV, which is slightly higher than what's usually found in sparkling canned cocktails to satisfy consumers seeking out a higher alcohol option.
Vice President of Crown Royal Nicky Heckles spoke on the new Crown Royal ready-to-drink cocktails saying, "There’s an increasing interest in ready-to-drink products and there’s a real desire from our drinkers to enjoy the cocktails they’ve always loved at the bar. Whether you’re relaxing in front of the TV or enjoying time in the backyard, Crown Royal ready-to-drink cocktails are perfect for those who want to celebrate with ease, but not compromise on the premium whisky and flavours we all know and love.”
Vice President of Crown Royal Nicky Heckles spoke on the new Crown Royal ready-to-drink cocktails saying, "There’s an increasing interest in ready-to-drink products and there’s a real desire from our drinkers to enjoy the cocktails they’ve always loved at the bar. Whether you’re relaxing in front of the TV or enjoying time in the backyard, Crown Royal ready-to-drink cocktails are perfect for those who want to celebrate with ease, but not compromise on the premium whisky and flavours we all know and love.”
Trend Themes
1. Ready-to-drink Cocktails - The convenience of canned cocktails provides an opportunity for brands to expand their product lines and reach a wider audience.
2. Alcohol-infused Beverages - With the rise in popularity of hard seltzers and canned cocktails, there is a potential market for other types of alcohol-infused beverages.
3. Home Barware - As more consumers seek to recreate their favorite bar experiences at home, there is an opportunity for companies that offer home barware and accessories.
Industry Implications
1. Alcoholic Beverage - Ready-to-drink cocktails provide an opportunity for alcoholic beverage brands to offer more convenient options for consumers.
2. Packaging - With the increasing popularity of canned cocktails, there is a potential for disruption in the packaging industry as companies seek to create more sustainable and innovative packaging solutions.
3. Online Retail - As more consumers look to purchase products online, there is an opportunity for retailers to create specialized channels for the sale of ready-to-drink cocktails and other alcohol-infused beverages.
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