This Water Design Concept Brands Spring Water Like a Fine Wine
Laura McQuarrie — January 14, 2015 — Lifestyle
References: christinevallaure & packagingoftheworld
Playing up the quality, purity and health benefits of drinking a premium water product, this concept water design by Christine Vallaure imagines packaging that presents water like wine.
Aqvinis water is decanted at the spring and is free from any additional additives. As an aroma neutralizer, the water is described as the perfect one to drink alongside a glass of wine to keep you well-hydrated. Inspired by this pairing, the water bottle design takes after the look and feel of an elegant wine bottle, complete with a label that brands the water as something far too precious for an ordinary plastic bottle. Presented with soft, simplistic watercolor-inspired logos, Aqvinis has a crisp and clean look that you can expect to be reflected when taking a sip of the refreshing drink.
Aqvinis water is decanted at the spring and is free from any additional additives. As an aroma neutralizer, the water is described as the perfect one to drink alongside a glass of wine to keep you well-hydrated. Inspired by this pairing, the water bottle design takes after the look and feel of an elegant wine bottle, complete with a label that brands the water as something far too precious for an ordinary plastic bottle. Presented with soft, simplistic watercolor-inspired logos, Aqvinis has a crisp and clean look that you can expect to be reflected when taking a sip of the refreshing drink.
Trend Themes
1. Premium Water - The concept of presenting water as a premium product, akin to wine, opens up opportunities in branding and packaging of high-quality bottled water.
2. Alternative Beverage Packaging - The wine-inspired packaging for water provides inspiration for creative packaging options for other non-alcoholic beverages.
3. Hydration Lifestyle Branding - A focus on the health benefits of drinking water can lead to the development of lifestyle brands aimed at health-conscious consumers looking for premium hydration options.
Industry Implications
1. Beverage - The beverage industry can explore opportunities in creating premium water brands with unique packaging and branding strategies inspired by the wine industry.
2. Packaging - The packaging industry can explore the use of creative and unconventional packaging options for beverages, such as the wine-inspired water bottle concept.
3. Fitness and Health - The fitness and health industry can develop new hydration lifestyle brands catering to health-conscious and premium-seeking consumers who are interested in water with added health benefits.
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