Novelle Unveils New Packaging Designed by BrandMe to Emphasis Purity
Grace Mahas — November 4, 2020 — Marketing
References: fabnews.live
Novelle, a water brand by Hartwall, recently joined forces with graphic design team BrandMe to create a stunning, 3D bottle design for the brand's water bottle portfolio. The new design emphasizes the brand's natural position by highlighting its "quality, freshness, and purity." Novelle hopes the new image will reinforce the brand's visibility and offer brand distinction on the shelf.
Mira Kujanpää, Brand Manager Water and Wellbeing at Hartwall, commented on the new launch, stating: “It has been a pleasure working with BrandMe. Their strategic contribution to the repositioning of Novelle and their highly creative and technical skills delivered a bottle, brand identity and portfolio design that communicate Novelle’s vibrant, active and progressive personality. We are confident that the new design will strengthen Novelle’s position as a treasured icon of everyday Finnish life offering the most natural refreshment choice.”
Image Credit: Novelle
Mira Kujanpää, Brand Manager Water and Wellbeing at Hartwall, commented on the new launch, stating: “It has been a pleasure working with BrandMe. Their strategic contribution to the repositioning of Novelle and their highly creative and technical skills delivered a bottle, brand identity and portfolio design that communicate Novelle’s vibrant, active and progressive personality. We are confident that the new design will strengthen Novelle’s position as a treasured icon of everyday Finnish life offering the most natural refreshment choice.”
Image Credit: Novelle
Trend Themes
1. 3D Bottle Design - Innovative bottle designs using 3D technology are becoming increasingly popular to enhance brand identity and encourage consumer engagement.
2. Brand Design Collaboration - Collaborating with design teams to create bespoke brand packaging that reflects a brand's personality and values can lead to increased brand recognition and customer loyalty.
3. Natural Positioning - Brands are leveraging the trend of natural positioning in their product designs to convey messages of quality, freshness, and purity to appeal to eco-conscious consumers.
Industry Implications
1. Beverage Industry - Innovative bottle designs and branding collaborations can help beverage companies differentiate themselves and stand out on crowded shelves.
2. Graphic Design Industry - Collaborating with beverage companies to create unique and striking packaging designs presents a disruptive innovation opportunity for graphic designers to showcase their creativity.
3. Marketing Industry - Utilizing natural positioning in a brand's packaging design can be a disruptive innovation opportunity for marketers to appeal to eco-conscious consumers and differentiate their brand from competitors.
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