Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Virtual Eyewear Try-Ons

Clean the Sky - Positive Eco Trends & Breakthroughs

Mascot’s Lets You Virtually Try on Glasses with Realistic Representation

— June 29, 2022 — Tech
Glasses shopping just got a whole lot easier with Mascots virtual try-on. When shopping for lenses, there are multiple things you have to take into account, such as your face shape, eye color, hair color, and lifestyle.

Mascot's virtual try-on allows users to virtually try on glasses and experience what they would look like wearing them. With this app, you will no longer have to step inside a store or order a pair of glasses online that you dislike. The technology uses scales accurately and gives users a realistic representation of how the frames would look on them.

The brand recently opened its store in Toronto, Ontario, where individuals can pick up the glasses they tried on via the Mascot app. Interested readers can find out more on the Mascot site.

Image Credit: Mascots
Trend Themes
1. Virtual Try-ons - The rise of virtual try-ons in the fashion industry presents an opportunity to improve customer experience while minimizing returns.
2. Augmented Reality Shopping - The use of augmented reality in shopping apps presents an opportunity to provide customers with a more immersive and engaging shopping experience.
3. Personalized Recommendations - The use of machine learning and AI in virtual try-on apps presents an opportunity to provide customers with personalized recommendations based on their preferences and past purchases.
Industry Implications
1. Eyewear - Eyewear companies can leverage virtual try-on technology to provide customers with a better shopping experience, reducing the need for in-store try-ons.
2. Fashion Retail - Virtual try-on technology can be applied to clothing and accessories to provide customers with a more personalized and convenient shopping experience.
3. E-commerce - The use of virtual try-on technology in e-commerce can help reduce returns and increase customer satisfaction by allowing customers to see how a product would look on them before purchasing.
7.3
Score
Popularity
Activity
Freshness