Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
Niko Pajkovic — June 9, 2022 — Tech
Amazon Fashion, a recently launched service that aims to make purchasing clothing online more interactive, has announced that it will be introducing 'Virtual Try-On for Shoes.' The new feature will be available on the Amazon mobile app.
The new try-on shopping tool utilizes augmented reality technology to project the image of a pair of sneakers onto shoppers' feet. According to the company, the tool will be compatible with thousands of sneakers from a wide range of brands offered on Amazon.com, including Nike, adidas, New Balance, and Reebok.
“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers. We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are," said Muge Erdirik Dogan, President of Amazon Fashion.
Image Credit: Amazon
The new try-on shopping tool utilizes augmented reality technology to project the image of a pair of sneakers onto shoppers' feet. According to the company, the tool will be compatible with thousands of sneakers from a wide range of brands offered on Amazon.com, including Nike, adidas, New Balance, and Reebok.
“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers. We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are," said Muge Erdirik Dogan, President of Amazon Fashion.
Image Credit: Amazon
Trend Themes
1. Virtual Clothing Try-ons - Businesses can utilize augmented reality technology to create virtual clothing try-on experiences, enhancing the online shopping experience for customers.
2. Mobile App Shopping - By providing interactive experiences through mobile apps, businesses can increase customer engagement and personalization.
3. AR Technology Integration - Integrating AR technology into online retail experiences has the potential to revolutionize the way consumers shop for goods online.
Industry Implications
1. E-commerce - E-commerce companies can utilize virtual try-on features to increase online sales and enhance the overall customer experience.
2. Retail - The retail industry can use AR technology to create immersive in-store experiences and increase foot traffic.
3. Fashion - The fashion industry can embrace virtual try-ons as a disruptive innovation opportunity to increase online sales and outshine competitors.
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