Perfect Corp.'s Try-On Leverages Augmented Reality, Taobao & WeChat
Laura McQuarrie — July 15, 2020 — Marketing
References: perfectcorp & businesswire
Seeing what you look like with different colored eyes no longer relies on trying on multiple pairs of contact lenses, thanks to the rise of photo filters and new tools like the AR virtual contact lens try-on experience from Perfect Corp. and Johnson & Johnson. This new service within Taobao and WeChat Mini Programs offers a simple way for consumers to shop for ACUVUE colored contact lenses online and get a sense of what they'll look like thanks to advanced facial recognition technology.
Much like popular virtual makeup try-ons, the experience involves technology that detects the position of the eyes and colors irises with a true-to-life AR virtual contact lens. To enhance the experience, the virtual solution also includes virtual eyeshadow, eyeliner, mascara, lip gloss, blush and more that can be added in real-time.
Image Credit: Perfect Corp.
Much like popular virtual makeup try-ons, the experience involves technology that detects the position of the eyes and colors irises with a true-to-life AR virtual contact lens. To enhance the experience, the virtual solution also includes virtual eyeshadow, eyeliner, mascara, lip gloss, blush and more that can be added in real-time.
Image Credit: Perfect Corp.
Trend Themes
1. AR Virtual Try-on - Disruptive innovation opportunity: Develop advanced AR technology for virtual try-ons across various industries like fashion, cosmetics, and eyewear.
2. Facial Recognition Technology - Disruptive innovation opportunity: Utilize facial recognition technology in e-commerce platforms to enhance product visualization and improve customer experience.
3. Virtual Makeup Try-on - Disruptive innovation opportunity: Expand virtual makeup try-on experiences to include additional beauty products such as eyeshadow, eyeliner, mascara, lip gloss, and blush.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate AR virtual try-on experiences for clothing, accessories, and footwear to enable customers to visualize products before making a purchase.
2. Cosmetics - Disruptive innovation opportunity: Develop virtual try-on solutions that allow customers to virtually test makeup products, enhancing the online shopping experience and reducing the need for physical samples.
3. Eyewear - Disruptive innovation opportunity: Implement AR virtual try-on technology for eyewear retailers, enabling customers to digitally try on glasses and sunglasses to find their perfect fit and style.
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