Spy+ Launched an AR Try-On Experience for Both In-Person and Online
Grace Mahas — December 2, 2020 — Business
SPY+, the California-based brand beloved for its high quality, high-performance ski goggles and sunglasses, recently launched a new approach to allow consumers to experience "behind the lens." The brand introduced an augmented reality try-on experience that leverages a reflection technique that mimics the experience of shredding the slopes at Whistler, British Columbia.
The SPY+ augmented reality experience uses Google Swirl's #D models and will be available via QR codes in retail displays as well as online. Currently, the brand launched the new Marauder goggle which is available for augmented reality try-on.
SPY+ recently announced its plans to bring the augmented reality try-on experience cross-brand, enabling consumers to test out different products in a safe, contactless way.
Image Credit: SPY+
The SPY+ augmented reality experience uses Google Swirl's #D models and will be available via QR codes in retail displays as well as online. Currently, the brand launched the new Marauder goggle which is available for augmented reality try-on.
SPY+ recently announced its plans to bring the augmented reality try-on experience cross-brand, enabling consumers to test out different products in a safe, contactless way.
Image Credit: SPY+
Trend Themes
1. Augmented Reality Try-on - Opportunity to revolutionize the retail industry by allowing consumers to virtually try on products in a safe and contactless manner.
2. AR Retail Displays - Potential for retailers to enhance the in-store shopping experience by incorporating augmented reality try-on features via QR codes in retail displays.
3. AR Cross-brand Experience - Disruptive innovation opportunity to create a unified augmented reality try-on platform that allows consumers to experience multiple brands and products.
Industry Implications
1. Eyewear - The eyewear industry can benefit from integrating augmented reality try-on experiences, providing customers with a virtual preview of different frames and styles.
2. Sporting Goods - Potential for sporting goods companies to utilize augmented reality try-on technology to allow customers to virtually test out equipment, such as ski goggles or helmets.
3. Retail - The retail industry can leverage augmented reality try-on experiences to enhance online shopping, increasing customer engagement and reducing return rates.
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