Marmite Launched a Vegetarian Breakfast Biscuit Made with Whole Grains
Laura McQuarrie — June 16, 2018 — Lifestyle
Marmite is no stranger to making polarizing products—as its campaigns often center around consumers either loving or hating its spreads— and its newest release ventures into a new category with savor vegetarian breakfast biscuits.
The Marmite Breakfast Biscuits are made with whole grains, a variety of seeds and contain eight grams of protein per serving. As well as being vegetarian-friendly, the biscuits also appeal to those who are looking to avoid artificial colors, flavors and preservatives.
The Marmite product was designed to respond to the fact that the eating habits of consumers are changing and these biscuits have the potential to serve as a satisfying on-the-go breakfast or snack. While there are many breakfast biscuits that come in sweet flavors, the Marmite Breakfast Biscuits set themselves apart as a divergent new option.
The Marmite Breakfast Biscuits are made with whole grains, a variety of seeds and contain eight grams of protein per serving. As well as being vegetarian-friendly, the biscuits also appeal to those who are looking to avoid artificial colors, flavors and preservatives.
The Marmite product was designed to respond to the fact that the eating habits of consumers are changing and these biscuits have the potential to serve as a satisfying on-the-go breakfast or snack. While there are many breakfast biscuits that come in sweet flavors, the Marmite Breakfast Biscuits set themselves apart as a divergent new option.
Trend Themes
1. Savory Breakfast Biscuits - Marmite's vegetarian breakfast biscuits offer a savory twist to the traditional sweet options.
2. Whole Grain Snacks - The use of whole grains in the Marmite Breakfast Biscuits taps into the growing demand for healthier and more nutritious snacks.
3. Plant-based Convenience Foods - Marmite's vegetarian breakfast biscuits cater to the increasing demand for plant-based options that are convenient for on-the-go consumption.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the potential of creating more savory breakfast or snack options that align with changing consumer eating habits.
2. Health and Wellness - The health and wellness industry can seize the opportunity to develop more whole grain snacks that provide essential nutrients and meet consumers' dietary preferences.
3. Plant-based Foods - The plant-based food industry can capitalize on the demand for convenient, plant-based options by creating more vegetarian or vegan breakfast biscuits or similar products.
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