Graze Marmite Crunch Offers an Umami Flavor with a Healthy Edge
Michael Hemsworth — March 1, 2022 — Marketing
References: graze & talkingretail
The Graze Marmite Crunch snack is being launched by the brand in on-the-go serving sizes to provide consumers in the UK with a way to enjoy a quick nibble when out of the house. The snack features a satisfying mix of ingredients such as roasted corn, broad beans and corn hoops that are all tossed in a yeast extract seasoning that gives the product a distinctly umami flavor profile. The vegan-friendly snack also fulfills the nutritional criteria for non-HFSS (non-high in fat, sugar and salt) products.
The Graze Marmite Crunch snack comes in 28-gram servings that are priced at £1.20 each and each contains 123-kcal to make them ideal as a quick pick-me-up in the middle of the day.
The Graze Marmite Crunch snack comes in 28-gram servings that are priced at £1.20 each and each contains 123-kcal to make them ideal as a quick pick-me-up in the middle of the day.
Trend Themes
1. Umami Snacks - Creating savory snacks with unique umami flavor profiles using plant-based ingredients.
2. Healthy On-the-go Snacking - Developing convenient, healthy snack options in single-serve packaging for busy consumers.
3. Non-hfss Products - Manufacturing products that meet nutritional criteria for being non-high in fat, sugar and salt.
Industry Implications
1. Food and Beverage - Innovating snack products with unique flavor profiles and healthier ingredients.
2. Packaging - Creating single-serve packaging options that are eco-friendly and easy to open for on-the-go snacking.
3. Retail - Bringing new healthy snack options to market through grocery and convenience store chains.
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