Quaker Oat So Simple Carmelised Biscuit Has 100% Whole Grains
Michael Hemsworth — August 11, 2023 — Lifestyle
Quaker Oat So Simple Carmelised Biscuit is being added to the brand's range in the UK as a breakfast product that's nutritious, flavorful and lifestyle-conscious.
The product is crafted with 100% whole grains and maintains a nutritious profile that's formulated with the flavor of caramelized biscuits for an authentic taste. The product is inspired by speculaas caramelized biscuits from Belgium and the Netherlands, which are said to have something of a similar flavor to Lotus Biscoff. The flavored cereal maintains an HFSS-compliant recipe to ensure it's suitable for health-conscious consumers to choose.
Head of Brand for Quaker at PepsiCo Claire Molyneux spoke on Quaker Oat So Simple Carmelised Biscuit saying, "We’ve seen a real demand for caramelised biscuit-flavoured breakfast products on social media, where consumers combine the flavour profile of caramelised biscuits with our Quaker Oats, with recipes accumulating millions of views across platforms. It was a no-brainer to bring the caramelised biscuit flavour to our portfolio and tap into consumer demand, with the concept performing well in consumer testing.”
The product is crafted with 100% whole grains and maintains a nutritious profile that's formulated with the flavor of caramelized biscuits for an authentic taste. The product is inspired by speculaas caramelized biscuits from Belgium and the Netherlands, which are said to have something of a similar flavor to Lotus Biscoff. The flavored cereal maintains an HFSS-compliant recipe to ensure it's suitable for health-conscious consumers to choose.
Head of Brand for Quaker at PepsiCo Claire Molyneux spoke on Quaker Oat So Simple Carmelised Biscuit saying, "We’ve seen a real demand for caramelised biscuit-flavoured breakfast products on social media, where consumers combine the flavour profile of caramelised biscuits with our Quaker Oats, with recipes accumulating millions of views across platforms. It was a no-brainer to bring the caramelised biscuit flavour to our portfolio and tap into consumer demand, with the concept performing well in consumer testing.”
Trend Themes
1. Caramelized Biscuit Flavored Products - The demand for caramelized biscuit-flavored breakfast products on social media presents an opportunity for brands to tap into consumer interest.
2. Health-conscious Breakfast Options - The development of nutritious, flavorful breakfast products like Quaker Oat So Simple Carmelised Biscuit caters to health-conscious consumers looking for tasty options.
3. Inspired International Flavors - Incorporating flavors inspired by international treats, such as speculaas caramelized biscuits, can offer brands the opportunity to bring unique taste experiences to their products.
Industry Implications
1. Cereal - The cereal industry can explore the addition of caramelized biscuit flavors to their products, catering to the demand for unique and flavorful breakfast options.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of caramelized biscuit-flavored products by introducing innovative snacks and beverages that incorporate these flavors.
3. Social Media Marketing - The growing popularity of caramelized biscuit-flavored breakfast products on social media provides an opportunity for marketing agencies to help brands leverage this trend and target the right audience.
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