Marmite Crisps are Instantly Recognizable on Store Shelves
Michael Hemsworth — February 1, 2024 — Lifestyle
The Marmite Crisps snack chips have been created by the Britain-based brand in partnership with the Tayto Group as the perfect snack for avid fans of the yeast spread to try out.
The product is crafted with premium potato crisps covered in a Marmite-flavored seasoning to give each one a savory flavor profile. The product will come in six packs starting February 12, 2024 at grocery stores before heading to convenience stores in April. The crisps are easily recognizable on store shelves given their all-black branding with the signature red, yellow and green Marmite logo.
Licensing Manager for Unilever Jolanda Wells commented on the Marmite Crisps snack chips saying, "Marmite crisps are a firm favourite with Marmite lovers, but they are also great for the ‘first-timers’ who are a bit unsure whether they want to buy a jar of the black stuff or not. We expect new products and new flavours, like cheese, to drive trial with new shoppers and therefore also drive category growth.”
The product is crafted with premium potato crisps covered in a Marmite-flavored seasoning to give each one a savory flavor profile. The product will come in six packs starting February 12, 2024 at grocery stores before heading to convenience stores in April. The crisps are easily recognizable on store shelves given their all-black branding with the signature red, yellow and green Marmite logo.
Licensing Manager for Unilever Jolanda Wells commented on the Marmite Crisps snack chips saying, "Marmite crisps are a firm favourite with Marmite lovers, but they are also great for the ‘first-timers’ who are a bit unsure whether they want to buy a jar of the black stuff or not. We expect new products and new flavours, like cheese, to drive trial with new shoppers and therefore also drive category growth.”
Trend Themes
1. Marmite-flavored Snacks - The creation of Marmite-flavored snack chips taps into the trend of unique and unconventional snack flavors that are instantly recognizable and appeal to niche markets.
2. Premium Potato Crisps - The use of premium potato crisps in the Marmite Crisps product caters to the trend of high-quality ingredients and offers a superior snacking experience for consumers.
3. Distinctive Branding - The all-black branding with the signature Marmite logo on the Marmite Crisps stands out on store shelves, capitalizing on the trend of visually striking packaging to attract consumer attention.
Industry Implications
1. Snack Food - The Marmite Crisps align with the snack food industry as it continues to innovate and introduce unique flavors, expanding the range of options available to consumers.
2. Food Manufacturing - The production of Marmite-flavored snack chips presents opportunities for food manufacturing companies to explore collaborations with popular brands to create exciting flavor variations and expand their product lines.
3. Consumer Packaged Goods - The distinctive branding and niche appeal of Marmite Crisps highlight the potential for disruptive innovation in the consumer packaged goods industry, where unconventional flavors and eye-catching packaging can drive growth and capture consumer interest.
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