Erewhon & Kendall Jenner Collaborated on a Peaches and Cream Smoothie
Laura McQuarrie — May 16, 2024 — Pop Culture
References: erewhon & foodnetwork
Erewhon Market's celeb-created smoothies are often the first beverages people want to sip when they visit Los Angeles, and the series continues with Kendall Jenner's exclusive Peaches and Cream smoothie.
This limited-edition smoothie is made with GT's SYNERGY Peach Paradise Raw Kombucha and GT's non-dairy COCOYO Peach Nectarine Living Coconut Yogurt to nourish the gut with billions of beneficial probiotics and naturally occurring enzymes. On top of this, the blended beverage includes an infusion of real peaches, vanilla collagen, goji berries and aloe vera juice to provide a healthful summer refreshment—for a limited time at all Erewhon locations until June 14th.
Retailers, food and beverage brands, and restaurants and reinvigorating their menus by teaming up with celebrities and public figures to offer curated flavor experiences that fuse star power, personal favorites and must-try products.
This limited-edition smoothie is made with GT's SYNERGY Peach Paradise Raw Kombucha and GT's non-dairy COCOYO Peach Nectarine Living Coconut Yogurt to nourish the gut with billions of beneficial probiotics and naturally occurring enzymes. On top of this, the blended beverage includes an infusion of real peaches, vanilla collagen, goji berries and aloe vera juice to provide a healthful summer refreshment—for a limited time at all Erewhon locations until June 14th.
Retailers, food and beverage brands, and restaurants and reinvigorating their menus by teaming up with celebrities and public figures to offer curated flavor experiences that fuse star power, personal favorites and must-try products.
Trend Themes
1. Celebrity-curated Beverages - Working with well-known personalities to design unique beverage experiences draws attention and boosts consumer interest.
2. Probiotic-infused Drinks - Beverages that incorporate gut-health benefits with live cultures are gaining popularity in the health-conscious market.
3. Limited-edition Flavor Offerings - Scarcity-driven marketing with exclusive, time-sensitive flavors drives consumer urgency and repeat visits.
Industry Implications
1. Food and Beverage Retail - Incorporating novel, celebrity-linked product lines can enhance brand visibility and customer loyalty.
2. Health and Wellness - Exploring drinks infused with probiotics and enzymes meets the growing demand for functional foods.
3. Marketing and Advertising - Campaigns that leverage star endorsements and limited-time offers can significantly amplify brand messaging.
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