Erewhon Collaborated with Truly Beauty on the Cooka Colada
Laura McQuarrie — May 8, 2024 — Marketing
The Erewhon x Truly Beauty Cooka Colada smoothie was inspired by the tropical taste of a piña colada and it's made with skin-caring ingredients to support radiance from the inside out. This smoothie features not only Vita Coco coconut water but also coconut meat and coconut cream, plus organic pineapple, banana, mango glaze and organic maple for a hint of sweetness.
This exclusive smoothie collaboration is a delicious treat that also promotes wellness by nourishing customers from the inside out with nutrient-rich ingredients. The upscale supermarket chain has become renowned for the colorful blended beverages it co-creates with brands and celebrities, and smoothies like this one serve as a magnetic draw, enticing customers to visit stores and explore the products used as featured ingredients.
This exclusive smoothie collaboration is a delicious treat that also promotes wellness by nourishing customers from the inside out with nutrient-rich ingredients. The upscale supermarket chain has become renowned for the colorful blended beverages it co-creates with brands and celebrities, and smoothies like this one serve as a magnetic draw, enticing customers to visit stores and explore the products used as featured ingredients.
Trend Themes
1. Skin-enhancing Beverages - Opportunity for beauty and wellness brands to create nourishing smoothies with skin-caring ingredients.
2. Celebrity Collaborative Products - Potential for upscale retailers to partner with celebrities for exclusive product lines like smoothie collaborations.
3. Ingredient-driven Customization - Room for customization in the beverage industry by incorporating unique, nutrient-rich ingredients into signature blends.
Industry Implications
1. Beauty and Wellness - Intersection of beauty and wellness industries in creating functional, skin-nourishing beverages.
2. Retail and Food - Integration of premium food retailers with food and beverage collaborations to enhance customer experience.
3. Beverage and Ingredients - Emergence of beverage industry collaborations focusing on innovative ingredient combinations to drive product differentiation.
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