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Top 100 Pop Culture Trends for 2025

From Aggressive Athlete Ads to Characterized Filmic Drinkware

— December 1, 2024 — Pop Culture
The 2025 pop culture trends are shaping consumer actions through innovative collaborations, bold campaigns, and unique product designs. These highlights showcase the intersection of entertainment, style, and practicality.

Starbucks partnered with Universal Pictures to celebrate 'Wicked 'with a limited-edition drinkware collection. Featuring vibrant designs inspired by Glinda and Elphaba, this collectible line of cold cups, tumblers, and keychains merges functionality with fan culture. Available starting November 7, it taps into FOMO-driven sales and deepens emotional connections with iconic characters.

Nike disrupts traditional Olympic advertising with an intense campaign narrated by Willem Dafoe. Highlighting the relentless ambition of top athletes like LeBron James and Serena Williams, it uses high-intensity visuals and provocative messaging to redefine sports marketing, sparking conversations about the sacrifices of athletic excellence.

Hailey Bieber’s Rhode Skin blends fashion and functionality with a phone case designed to hold its 'Peptide Lip Treatment.' Exclusively for iPhone 14 and 15, this sold-out accessory exemplifies the growing demand for product-integrated designs that combine practicality with style.

These trends highlight how pop culture continues to influence consumer preferences, blending innovation with fandom and everyday utility.

For more pop culture innovations in the year ahead, check out Trend Hunter’s 2025 Trend Report.
9.2
Score
Popularity
Activity
Freshness
100
Disney-Inspired Home Fragrances
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
<
99
Hydrating Bi-Phase Perfumes
Hydrating Bi-Phase Perfumes
Bella Hadid's Ôrəbella Perfumes are Alcohol-Free and Skin-Nourishing
<
98
Lipstick Graphic Race Cars
Lipstick Graphic Race Cars
Charlotte Tilbury Works with Formula 1 on the Hot Lips Car
<
97
Sci-Fantasy Fashion Collections
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
<
96
Celebrity-Approved Luxury Fashion Lines
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
<
95
Aggressive Athlete Ads
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
<
94
Movie-Inspired Apparel Collections
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
<
93
Villainous Bridal Gowns
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
<
92
Celebrity Strawberry Ice Creams
Celebrity Strawberry Ice Creams
Cosmic Bliss Debuts the Hailey Bieber Strawberry Glaze Pint
<
91
Spooky Pop-Up Launches
Spooky Pop-Up Launches
The Spirit Halloween 2024 Animatronic Collection Has Been Released
<
90
Dad Bod-Inspired T-Shirts
Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
<
89
Celebrity-Fronted Mobile Game Commercials
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
<
88
Elevated Organic Hot Sauces
Elevated Organic Hot Sauces
Cloud 23 Hot Sauces Celebrate Simple Ingredients and Sweet Heat
<
87
Romantic Regency Rugs
Romantic Regency Rugs
Ruggable Collaborates with the Bridgerton Series on a Rug Collection
<
86
Romantic Champagne Cocktails
Romantic Champagne Cocktails
Emily in Paris' Chamère is Now Available in Ready-to-Drink Formats
<
85
Fashion-Inspired Luggage Campaigns
Fashion-Inspired Luggage Campaigns
Samsonite's Jet Gala Event Fuses Fashion and Travel Essentials
<
84
Bridal Shapewear Campaigns
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
<
83
Comic Book Hero Collectibles
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
<
82
Anniversary-Celebrating Toy Collections
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
<
81
Doll-Inspired Movie Launches
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
<
80
Actress-Launched Luxury Skincare Lines
Actress-Launched Luxury Skincare Lines
Hunter Schafer Collaborates with Shiseido on a New Line
<
79
Purplish Singer Tumblers
Purplish Singer Tumblers
The Stanley x Olivia Rodrigo Quencher H2.0 FlowState Tumbler is Punkish
<
78
Characterized Filmic Drinkware
Characterized Filmic Drinkware
Starbucks Debuts Wicked-Inspired Drinkware
<
77
Anime-Inspired Graphic Streetwear
Anime-Inspired Graphic Streetwear
100 Thieves Presents a Pokémon Collection of Apparel
<
76
Cheeky Rapper Vinyl Figurines
Cheeky Rapper Vinyl Figurines
Superplastic Launches the Legend of Malone Figurine
<
75
Rapper-Collaborative Streetwear Capsules
Rapper-Collaborative Streetwear Capsules
boohooMAN Presents the Extensive P by Gunna Collection
<
74
Whipped Cream-Themed Fuzzy Hats
Whipped Cream-Themed Fuzzy Hats
Reddi-wip Collaborates with CLYDE for Whipped Cream-Themed Hat
<
73
Collectible Toy Smartphone Cases
Collectible Toy Smartphone Cases
The Sonny Angel x CASETiFY Collection is Ultra-Cutesy
<
72
Intimate Candlelit Music Experiences
Intimate Candlelit Music Experiences
Airbnb Presents a Living Room Session with Doja Cat
<
71
Halloween-Ready Animatronic Line-Ups
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
<
70
Uplifting Canned Coffees
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
<
69
Celebrity-Led Luxury Handbag Campaigns
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
<
68
Experimental Film Motels
Experimental Film Motels
The Mountain Dew Borderlands Motel Brings the Video Game to Life
<
67
Mischievous Animation Clogs
Mischievous Animation Clogs
TheMinions x Crocs Classic Clog Celebrates Despicable Me 4
<
66
Cheeky Custom Cleat Designs
Cheeky Custom Cleat Designs
OBJ and the SURGEON Recently Collaborated on Grinchmas Cleats
<
65
Song-on-Demand AI Tools
Song-on-Demand AI Tools
'Suno V3' Improves on its Previous Model Based on User Feedback
<
64
Lifesize 90s Doll Experiences
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
<
63
Horror Game Collaborations
Horror Game Collaborations
Five Nights at Freddy's is Coming to the Game 'Dead by Daylight'
<
62
Celebrity-Spotlighting Menswear Campaigns
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
<
61
Breezy Mesh Collaborative Sneakers
Breezy Mesh Collaborative Sneakers
adidas and CLOT Work Together on the Superstar Breathe Shoes
<
60
AI Post-Apocalyptic Cities
AI Post-Apocalyptic Cities
Top10Casinos Explores the Future, Inspired by the Dune Universe
<
59
4-in-1 Lip Glazes
4-in-1 Lip Glazes
Haus Labs' PhD Hybrid Lip Glaze Works as a Lip Oil, Balm, Plumper & Gloss
<
58
Cartoon-Inspired Beverage Collaborations
Cartoon-Inspired Beverage Collaborations
Joyburst Partners with Disney and Pixar's Inside Out 2
<
57
Freeze-Dried Dog Food Nuggets
Freeze-Dried Dog Food Nuggets
Chrissy Teigen & John Legend Founded Pet Lifestyle Brand Kismet
<
56
Spooky Film-Inspired Stationery Boxes
Spooky Film-Inspired Stationery Boxes
The Beetlejuice Be Happy Box Features Limited-Edition Goods
<
55
Makeup Water Brand Collections
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
<
54
Film-Centric Mixology Kits
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
<
53
Expansive Gamer Treat Menus
Expansive Gamer Treat Menus
The Baskin-Robbins Super Mario Menu is Arriving in Japan
<
52
Upcoming Anti-Loneliness Apps
Upcoming Anti-Loneliness Apps
Phori Is an AI-Enhanced Chat App to Help Introverts with Loneliness
<
51
Artist-Inspired Footwear Partnerships
Artist-Inspired Footwear Partnerships
OTW by Vans Introduces Its Collaboration with Sterling Ruby
<
50
Anti-Hero Shoe Collections
Anti-Hero Shoe Collections
adidas Partners with Marvel to Release a Deadpool and Wolverine Line
<
49
Anime-Inspired Dynamic Beanies
Anime-Inspired Dynamic Beanies
Bandai Introduces the Dragon Ball Beanie Son Goku Hat
<
48
Buildable 3D Superhero Displays
Buildable 3D Superhero Displays
The Gotham City Skyline Set Recreates an Iconic City in LEGO
<
47
Athletic Merchandise Capsules
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
<
46
Superhero-Themed Wireless Earbud Cases
Superhero-Themed Wireless Earbud Cases
Casetify's New AirPod Case Replicates the Iron Man Helmet
<
45
Video Game-Inspired Watch Collaborations
Video Game-Inspired Watch Collaborations
Kojima Productions & Anicorn Watches Co-Design a Watch
<
44
Contemporary Cowgirl Clothing Collections
Contemporary Cowgirl Clothing Collections
The Wrangler x Lainey Wilson Collection is Eye-Catching
<
43
Comedic Horror Cosmetics
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
<
42
Nostalgic Cartoon-Inspired Makeup Capsules
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
<
41
Collaborative Racing Streetwear Capsules
Collaborative Racing Streetwear Capsules
NOCTA Drops its L'Art De L'Automobile Racing Collection
<
40
Cheesy Snack-Inspired Footwear
Cheesy Snack-Inspired Footwear
Cheetos Works with PUMA on the Scoot Zeros Sneakers
<
39
Villain-Inspired Collaborative Streetwear
Villain-Inspired Collaborative Streetwear
Marvel and KITH Join Forces Again on a Honorary Capsule
<
38
Performance-Driven Fashion Capsules
Performance-Driven Fashion Capsules
Moose Knuckles Unveiled its Fall/Winter 2024 Collection
<
37
Soda-Collaborative Dynamic Sneakers
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
<
36
Iconic Doll Accessory Collaborations
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
<
35
Stylish Collaborative Sneaker Models
Stylish Collaborative Sneaker Models
adidas and Bob Marley Join on the SL 72 sneaker
<
34
Motorsport-Inspired Block Puzzle Sets
Motorsport-Inspired Block Puzzle Sets
LEGO Unveils a McLaren F1 MP4 Ayrton Senna Set
<
33
Whimsical Spring Apparel
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
<
32
Cartoon-Inspired Body Care
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
<
31
Vampire Film Makeup Lines
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
<
30
Nostalgic Cartoon-Inspired Beauty Products
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
<
29
Cartoon-Inspired Footwear Collections
Cartoon-Inspired Footwear Collections
The Looney Tunes x ALDO Collection is Playful and Vibrant
<
28
Exclusive Cartoon Press-On Nails
Exclusive Cartoon Press-On Nails
Glamnetic Collaborates with Hello Kitty & Friends
<
27
Vibrant Cartoon-Themed Footwear
Vibrant Cartoon-Themed Footwear
The HEYDUDE x SpongeBob Collection Boasts Bikini Bottom Aesthetics
<
26
Fairytale-Inspired Lipsticks
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
<
25
Cartoon-Honoring High Heels
Cartoon-Honoring High Heels
Katy Perry Collections Presents a Hello Kitty Heel Series
<
24
Anime-Inspired Sneaker Collaborations
Anime-Inspired Sneaker Collaborations
Reebok Launches a 'Hunter x Hunter' Sneaker Collection
<
23
Film-Inspired Limited Timepieces
Film-Inspired Limited Timepieces
Bremont Unveils a New Limited Watch Series for Argylle
<
22
Limited-Edition Sugarcane Vinyls
Limited-Edition Sugarcane Vinyls
Bacardí & Camila Cabello Dropped a Commemorative Vinyl Single
<
21
Cosmetics-Themed Cookies
Cosmetics-Themed Cookies
Kylie Cosmetics x Crumbl Cookies are Exclusive to a Santa Monica Pop-Up
<
20
Zodiac-Associated Animated Characters
Zodiac-Associated Animated Characters
Sanrio Characters are Paired Together with Astrology Signs
<
19
Opulent Anime Fashion Collections
Opulent Anime Fashion Collections
The Jimmy Choo x Sailor Moon Collection is Ethereal
<
18
Cartoon-Inspired Chunky Shoes
Cartoon-Inspired Chunky Shoes
XyberDreams Creates The 925 Inspired by Spongebob Squarepants
<
17
Fabulous Fashion Ad Campaigns
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
<
16
Dramatic Textural Joint Sneakers
Dramatic Textural Joint Sneakers
FENTY and PUMA Collaborate on the Avanti Pony Hair Shoe
<
15
Superhero-Inspired Popcorn Buckets
Superhero-Inspired Popcorn Buckets
The Deadpool & Wolverine Popcorn Bucket is Comical
<
14
Sci-Fi Cartoon Cosmetics
Sci-Fi Cartoon Cosmetics
The Rick and Morty x SHEGLAM Collab Shares Quirky Makeup
<
13
Cartoon-Transformed Algae Exhibits
Cartoon-Transformed Algae Exhibits
Hello Kitty and Algae Collide Worlds for Expo 2025 in Japan
<
12
Playful Animated Personality Quizzes
Playful Animated Personality Quizzes
The Cosmos Persona Quiz is Developed by Warisa Jaidee
<
11
Celebrity-Fronted High-Fashion Campaigns
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
<
10
Sci-Fi-Honoring Toy Puzzle Books
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
<
9
Lip Treatment-Holding Phone Cases
Lip Treatment-Holding Phone Cases
The Rhode Phone Case is Built to Hold Its Lip Treatment
<
8
K-Pop Star Yoga Collections
K-Pop Star Yoga Collections
BLACKPINK's Jisoo Sports Alo Yoga's Spring 2024 Collection
<
7
Collaborative Bubble Tea Tumblers
Collaborative Bubble Tea Tumblers
Gong cha x PEANUTS Unveil Limited-Edition Tumblers and Toppers
<
6
Cartoon-Inspired Timepiece Designs
Cartoon-Inspired Timepiece Designs
Swatch and Omega Present a Snoopy-Themed Moonswatch
<
5
Cherry-Powered Lip Balms
Cherry-Powered Lip Balms
Fenty Skin Lux Balm Transforms Dry Lips with a Swipe
<
4
Inclusive Performance Cosmetics
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
<
3
Anniversary-Celebrating Calendars
Anniversary-Celebrating Calendars
Sanrio Introduces a New Collection of 2024 Calendar Downloads
<
2
Musician Album-Inspired Parfums
Musician Album-Inspired Parfums
Melanie Martinez' 'Portals' Scent is Inspired by the Portals Album
<
1
Meal-Accompanied Adorable Toys
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
<