Winnie Harlow Unveils 'Island Glow' Smoothie at Erewhon
Grace Mahas — March 19, 2024 — Lifestyle
References: shop.erewhonmarket & shop.erewhonmarket
Supermodel Winnie Harlow teams up with Erewhon to launch the "Island Glow" smoothie, a tropical treat promoting inner and outer beauty.
Inspired by Harlow's Jamaican heritage, the smoothie features a vibrant blend of mango, pineapple, and dragon fruit, alongside functional ingredients like collagen peptides. Vital Proteins' Vanilla Collagen Peptides provide a boost of collagen, supporting healthy skin, hair, bones, and joints – aligning with Harlow's skincare line, Cay Skin's, focus on inner wellness for outer radiance.
This marks the second Erewhon smoothie to incorporate Vital Proteins, following the popular Hailey Bieber Strawberry Glaze Skin Smoothie. Available for $22 at all Erewhon Tonic Bar locations, a portion of proceeds benefits two charities: A Place Called Home, empowering South LA youth, and Woman's Centre of Jamaica Foundation, aiding young mothers.
The smoothie packs a powerful punch of ingredients: Vita Coco Coconut Milk, Barcode Hydration Lemon Lime, Sea Moss, mango, pineapple, Manuka honey, Camu Camu, Pitaya Foods Organic Dragon Fruit, coconut cream, and KOS Organic Luminous Blue Spirulina Powder.
Inspired by Harlow's Jamaican heritage, the smoothie features a vibrant blend of mango, pineapple, and dragon fruit, alongside functional ingredients like collagen peptides. Vital Proteins' Vanilla Collagen Peptides provide a boost of collagen, supporting healthy skin, hair, bones, and joints – aligning with Harlow's skincare line, Cay Skin's, focus on inner wellness for outer radiance.
This marks the second Erewhon smoothie to incorporate Vital Proteins, following the popular Hailey Bieber Strawberry Glaze Skin Smoothie. Available for $22 at all Erewhon Tonic Bar locations, a portion of proceeds benefits two charities: A Place Called Home, empowering South LA youth, and Woman's Centre of Jamaica Foundation, aiding young mothers.
The smoothie packs a powerful punch of ingredients: Vita Coco Coconut Milk, Barcode Hydration Lemon Lime, Sea Moss, mango, pineapple, Manuka honey, Camu Camu, Pitaya Foods Organic Dragon Fruit, coconut cream, and KOS Organic Luminous Blue Spirulina Powder.
Trend Themes
1. Functional Beauty Beverages - The incorporation of collagen peptides and other functional ingredients in the 'Island Glow' smoothie highlights the rising trend of beauty-supporting beverages.
2. Celebrity-driven Wellness Collaborations - Collaborations between celebrities like Winnie Harlow and wellness brands such as Erewhon showcase the power of star-backed products in capturing consumer interest.
3. Charity-linked Consumer Goods - Products that allocate part of their proceeds to charitable causes, such as the 'Island Glow' smoothie, demonstrate an effective integration of social responsibility into consumer goods.
Industry Implications
1. Health and Wellness - The health and wellness industry is increasingly integrating beauty and nutrition, as evidenced by smoothies that promote both inner health and outer beauty.
2. Celebrity-endorsed Products - The appeal of celebrity-endorsed products continues to grow, driving significant influence in shaping consumer preferences and market trends.
3. Functional Foods and Beverages - There is a growing market in the functional foods and beverages industry, focusing on products that provide added health benefits beyond basic nutrition.
7.6
Score
Popularity
Activity
Freshness
