KFC Spain Took Advantage of a Recent Dust Storm to Advertise
Katherine Pendrill — April 3, 2022 — Marketing
References: brandeating
While a recent Saharan dust storm caused chaos across Europe, KFC Spain managed to put a positive spin on the event and turn it into a clever advertising campaign.
In mid-March of 2022, a dust storm blanketed cities across Europe and tinted the skies a striking red/orange hue. Sapin was hit particularly hard, with layers of dirt covering cars across the country. During this time, KFC Spain encouraged fans to "draw the KFC logo with their hands on their "breaded" cars. In exchange, the brand promised two free Original Recipe chicken strips from any of its 76 KFC Auto restaurants. KFC Auto is essentially a drive-thru, so the idea was that fans could drive right up to the restaurant with their "breaded" vehicles.
In total, over 1,000 Spanish residents took advantage of the offer and made the most of the dust storm.
Image Credit: KFC Spain
In mid-March of 2022, a dust storm blanketed cities across Europe and tinted the skies a striking red/orange hue. Sapin was hit particularly hard, with layers of dirt covering cars across the country. During this time, KFC Spain encouraged fans to "draw the KFC logo with their hands on their "breaded" cars. In exchange, the brand promised two free Original Recipe chicken strips from any of its 76 KFC Auto restaurants. KFC Auto is essentially a drive-thru, so the idea was that fans could drive right up to the restaurant with their "breaded" vehicles.
In total, over 1,000 Spanish residents took advantage of the offer and made the most of the dust storm.
Image Credit: KFC Spain
Trend Themes
1. Ad Campaigns Leveraging Natural Phenomena - Brands can capitalize on unexpected natural phenomena events to create unique and engaging advertising campaigns.
2. Interactive Advertising Strategies - Brands can create interactive advertising campaigns that allow consumers to participate and engage with the brand in a fun and unique way.
3. Limited-time Promotions - Brands can create limited-time promotions that offer value to consumers and drive traffic to their locations.
Industry Implications
1. Fast Food - Fast food companies can create interactive ad campaigns that promote their offerings and engage with customers in a unique way.
2. Auto Industry - Auto manufacturers can collaborate with brands to create advertising campaigns that leverage their products and creative car art.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop engaging and interactive ad campaigns that drive brand awareness and generate interest in their products or services.
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