Kit-Kat is Asking the Public to Brainstorm a Temporary End Line
Ellen Smith — October 17, 2020 — Marketing
References: abreakforhaveabreak & adweek
Kit-Kat is taking a break from it's iconic slogan, taking to social media to ask the public for help brainstorming a new temporary end line.
First penned in 1957, Kit-Kat's "Have a break, have a Kit-Kat" stands as one of the world's longest-running end lines. Looking to change things up for the popular chocolate brand's 85th anniversary, Kit-Kat is asking the public to come up with a snappy and temporary slogan that will stand in place for 10 days. Anyone can submit a new slogan, with the chocolate brand suggesting ideas such as "have a pause, have a chit chat." The winner will receive an "85 hour break for two."
People can participate using the hashtag #ABreakForHaveABreak.
Image Credit: Kit Kat
First penned in 1957, Kit-Kat's "Have a break, have a Kit-Kat" stands as one of the world's longest-running end lines. Looking to change things up for the popular chocolate brand's 85th anniversary, Kit-Kat is asking the public to come up with a snappy and temporary slogan that will stand in place for 10 days. Anyone can submit a new slogan, with the chocolate brand suggesting ideas such as "have a pause, have a chit chat." The winner will receive an "85 hour break for two."
People can participate using the hashtag #ABreakForHaveABreak.
Image Credit: Kit Kat
Trend Themes
1. Crowdsourced Slogans - Brands can leverage the collective creativity of their audience to create relevant and impactful end lines.
2. Temporary Branding - Brands can use temporary slogans to build buzz, engage with their customers and refresh their brand identity.
3. User Generated Marketing - UGC campaigns can help marketers increase engagement, generate brand awareness, and build brand loyalty.
Industry Implications
1. Food and Beverage - Crowdsourced slogans can help food and beverage brands stand out in a crowded market and create authentic connections with their customers.
2. Marketing and Advertising - Crowdsourced slogans can help marketing and advertising agencies foster creativity and improve the effectiveness of their campaigns.
3. Social Media - Social media platforms can leverage UGC campaigns to boost user engagement and increase user-generated content, ultimately increasing their ad revenue.
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