The Burton’s Biscuit Co 'Under 100 Cal Club' is Portion-Focused
Michael Hemsworth — December 11, 2019 — Marketing
References: burtonsbiscuits & talkingretail
The Burton’s Biscuit Co 'Under 100 Cal Club' has been launched by the brand as a new option for consumers in the UK to help them keep an eye on the amount of sweets and treats they indulge in. As the name of the product range suggests, the products all contain 100 calories or less per serving and are positioned as permissible treats for consumers to pick up when craving a satisfying nosh. The product range addresses consumer demands, while also helping the brand to help support healthier habits amongst shoppers.
Speaking on the new Burton’s Biscuit Co 'Under 100 Cal Club' product range, Marketing Director Kate Needham said, "Demand for permissible snacking options continues to grow as shoppers recognise the role that reduced calorie products can play in a balanced diet, particularly at the start of the year when calorie control is high on the agenda. The Under 100 Cal Club will help shoppers to easily identify the calorie content of our products and to make an informed choice, whilst offering a range of delicious mini, bite size and individual portions that are perfect for eating on the go, lunchboxes or an after-school treat.”
Speaking on the new Burton’s Biscuit Co 'Under 100 Cal Club' product range, Marketing Director Kate Needham said, "Demand for permissible snacking options continues to grow as shoppers recognise the role that reduced calorie products can play in a balanced diet, particularly at the start of the year when calorie control is high on the agenda. The Under 100 Cal Club will help shoppers to easily identify the calorie content of our products and to make an informed choice, whilst offering a range of delicious mini, bite size and individual portions that are perfect for eating on the go, lunchboxes or an after-school treat.”
Trend Themes
1. Low-calorie Snack Trends - There is an increasing demand for lower-calorie snacks among health-conscious consumers looking for permissible snacking options during the day.
2. Portion-focused Products - Portion-controlled products, like the Burton's Biscuit Co 'Under 100 Cal Club', address healthy habits and offer an option for consumers looking for a satisfying snack within their calorie goals.
3. Healthy Noshing - Healthy products, like the 'Under 100 Cal Club', are growing in popularity as consumers strive for a healthier lifestyle that includes low-calorie snack options.
Industry Implications
1. Food Manufacturing Industry - The food industry can focus on creating low-calorie snack options that align with the health and wellness goals of consumers, such as the Burton's Biscuit Co 'Under 100 Cal Club'.
2. Health Food Industry - The health food industry can highlight the importance of portion control and offer pre-packaged options like the Burton's Biscuit Co 'Under 100 Cal Club' to encourage healthy snacking habits.
3. Retail Industry - The retail industry can capitalize on the demand for low-calorie snacks by featuring products like the Burton's Biscuit Co 'Under 100 Cal Club' in stores and promoting their portion-focused and healthy benefits.
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