The McVitie’s Digestives Wholesense Biscuits are Non-HFSS
Michael Hemsworth — July 5, 2022 — Marketing
References: pladisglobal & foodbev
The McVitie’s Digestives Wholesense biscuits are a new product from pladis in the UK to offer a lighter version of the brand's original product. The biscuits are characterized by their salty, sweet flavor profile and are exempt from the upcoming HFSS restrictions set to take effect soon in the UK. The product contains 30% less sugar and has 50% more fiber to make it a sensible option for consumers to choose.
Marketing Director - McVitie's at pladis UK&I David Titman commented on the new McVitie’s Digestives Wholesense biscuits saying, "Our mission to help shoppers enjoy our portfolio of products as part of a balanced diet is already well underway. In 2020, we reduced sugar in nine of our bestselling biscuits – and took this a step further earlier this year with the launch of McVitie’s Rich Tea Delights.”
Marketing Director - McVitie's at pladis UK&I David Titman commented on the new McVitie’s Digestives Wholesense biscuits saying, "Our mission to help shoppers enjoy our portfolio of products as part of a balanced diet is already well underway. In 2020, we reduced sugar in nine of our bestselling biscuits – and took this a step further earlier this year with the launch of McVitie’s Rich Tea Delights.”
Trend Themes
1. Healthy Snack Alternatives - The increasing consumer preference for healthier, low-sugar snacks is driving food manufacturers to develop innovative alternatives like reduced sugar high-fiber biscuits.
2. Nutrient-rich Foods - There is a growing trend in the food industry to create nutrient-dense products with added fiber, vitamins, and minerals, catering to health-conscious consumers and specific dietary needs.
3. Adapting to Regulatory Changes - Companies are actively reformulating their products to comply with upcoming HFSS restrictions, presenting opportunities for new product development in response to legislative changes.
Industry Implications
1. Bakery and Confectionery - The bakery and confectionery industry is being disrupted by the demand for healthier options, which drives product innovation and differentiation through low-sugar and high-fiber ingredients.
2. Food and Beverage - The food and beverage industry as a whole is adapting to consumer preferences for healthier alternatives by offering low-sugar, high-fiber options, leading to new product launches and partnerships with ingredient technology providers.
3. Functional Foods - Innovation opportunities in the functional foods industry are emerging with an increasing focus on high-fiber, low-sugar products that cater to specific health and dietary needs of consumers.
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