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Top 100 Marketing Trends in September

From Spoof Wine Merchants to Voter Activation Ice Creams

— September 28, 2024 — Marketing
The September 2024 marketing trends reveal a rich tapestry of innovative strategies that blend technology, experiential elements, and cultural relevance. These trends showcase how brands are pushing the boundaries of creativity to capture consumer attention in an increasingly competitive marketplace.

AI-driven solutions continue to revolutionize the marketing landscape, with generative AI product descriptions and advanced social advertising tools leading the charge. Experiential marketing takes center stage through initiatives like customizable shoe decorating events and secret sleep pop-ups, offering consumers immersive brand interactions. Cultural moments are leveraged creatively, as seen in Olympics-inspired bourbon cocktails and voter activation ice creams. Meanwhile, sustainability remains a key focus, exemplified by eco-conscious coffee programs and recycled plastic condiment packaging.

These trends underscore the industry's shift towards more personalized, engaging, and socially responsible marketing approaches, reflecting evolving consumer values and preferences in a rapidly changing world.
9.6
Score
Popularity
Activity
Freshness
100
Time-Keeper Olympics Pop-Ups
Time-Keeper Olympics Pop-Ups
OMEGA will Present the 'OMEGA Paris 2024 Project' Across Japan
<
99
Olympic Athlete-Approved Home Campaigns
Olympic Athlete-Approved Home Campaigns
Wayfair Collaborates with Shawn Johnson East
<
98
Canned Canadian Refreshments
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
<
97
Artist-Inspired Outdoor Gear
Artist-Inspired Outdoor Gear
The Helinox x Meguru Yamaguchi Collection is Eye-Catching
<
96
Gourmet Confectionery Brands
Gourmet Confectionery Brands
Lizzie Lu Luxury Treats Boasts Delicious Handcrafted Candy Barks
<
95
Whisky Shot Garters
Whisky Shot Garters
The Fireball Garter Conceals a Spicy Cinnamon Secret in Lace
<
94
Personalized Pet Amenities
Personalized Pet Amenities
Fairmont Hotels & Resorts will Offer 'Pawsome Pampering Packages'
<
93
Adventurous Roadtrip Retail Campaigns
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
<
92
One-on-One Cafecito Experiences
One-on-One Cafecito Experiences
McCafé At Home x Lunay Energizes Coffee & Music Lovers
<
91
Continuously Updated Serums
Continuously Updated Serums
Clarins Has Introduced the 9th Generation of Its Double Serum
<
90
Bakery-Café Loyalty Programs
Bakery-Café Loyalty Programs
Paris Baguette Unveiled its New PB Rewards Program and Mobile App
<
89
Pumpkin Spice-Flavored Milk Alternatives
Pumpkin Spice-Flavored Milk Alternatives
Bored Cow Expands Its Line with a Flavorful Addition
<
88
Recycled Plastic Condiment Packaging
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
<
87
Anthropomorphic Store Campaigns
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
<
86
Italian Heritage Spirit Bottles
Italian Heritage Spirit Bottles
Pernod Ricard x Missoni Offer an Exclusive Malfy Gin Rosa Bottle
<
85
Summer Skincare Pop-Ups
Summer Skincare Pop-Ups
The Sol De Janeiro Sol-Cial Club is a Free NYC Event
<
84
Fried Chicken-Flavored Macaroni
Fried Chicken-Flavored Macaroni
KD KFC Original Recipe Flavour Mac ‘n Cheese Unites Comfort Foods
<
83
Platforming Survival Game Events
Platforming Survival Game Events
Fall Guys is Coming to Fortnite for its 4th Anniversary
<
82
Shopping-Friendly Candy Cane Packaging
Shopping-Friendly Candy Cane Packaging
The Clever Candy Peppermint Candy Cane Bucket is Festive
<
81
Complimentary Burger Promotions
Complimentary Burger Promotions
This Lidl UK National Burger Day Campaign Offers Free Burgers
<
80
Digital Twin Advertising Partnerships
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
<
79
Pumpkin-Inspired Caffeine Drinks
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
<
78
Dog-Friendly Treat Packs
Dog-Friendly Treat Packs
Mars Summer Treat Pack Celebrates National Dog Day on August 26th
<
77
Cat-Themed Crime Podcasts
Cat-Themed Crime Podcasts
Temptations Launched Catch a Cat Burglar: Purry Duty
<
76
Oversized Party-Ready Pastries
Oversized Party-Ready Pastries
Pop-Tarts Party Pastry is 73-Times Bigger Than Original Pop-Tarts
<
75
Adaptogen-Based Savory Teas
Adaptogen-Based Savory Teas
Vigrs Brings Expertise in Natural Wellness to the Tea Industry
<
74
Energy Drink Influencer Partnerships
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
<
73
Hands-Free Driving Campaigns
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
<
72
Advanced Social Advertising Tools
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
<
71
Sauce-Inspired QSR Capsules
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
<
70
Dog-Friendly Dining Events
Dog-Friendly Dining Events
CESAR Restaurant Weekend Links Dogs & Owners to Pet-Friendly Eateries
<
69
Eco-Conscious Coffee Programs
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
<
68
Canned Flavored Wine Cocktails
Canned Flavored Wine Cocktails
The Minute Maid Spiked Flavored Wine Cocktails are Indulgent
<
67
Popping Candy Cinnamon Rolls
Popping Candy Cinnamon Rolls
Cinnabon x Warheads Challenges Taste Buds with Sweet-Sour Flavors
<
66
AI-Driven Global Marketing Tools
AI-Driven Global Marketing Tools
Welocalize Has Introduced the Advanced OPAL-Marketing
<
65
Romantic Cowboy Beer Sets
Romantic Cowboy Beer Sets
Coors Banquet Celebrates Yellowstone's 5th Season with 'Proposal Pack'
<
64
Generative AI Product Descriptions
Generative AI Product Descriptions
Jasper Uses Complex Algorithms to Generate Crucial Descriptions
<
63
Recyclable Aluminum Tequila Packaging
Recyclable Aluminum Tequila Packaging
DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
<
62
Olympics-Inspired Bourbon Cocktails
Olympics-Inspired Bourbon Cocktails
Taffer’s Browned Butter Bourbon Embraced Olympic Celebrations
<
61
Social Movement Medals
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
<
60
Video Game-Themed Noodle Promotions
Video Game-Themed Noodle Promotions
The Yoshinoya Operation Full Stomach Campaign Stars Kirby
<
59
Spoof Wine Merchants
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
<
58
Destigmatized Weight Health Campaigns
Destigmatized Weight Health Campaigns
Felix's New Campaign Reframes Modern Weight Management
<
57
Secret Sleep Pop-Ups
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
<
56
Chic Cruelty-Free Footwear Designs
Chic Cruelty-Free Footwear Designs
Stella Mccartney Debuts the 10th Anniversary Elyse Platform
<
55
Luxurious Rapper-Backed Getaways
Luxurious Rapper-Backed Getaways
Booking.com and Ludacris Partner to Offer a VIP Experience
<
54
Exclusive Spooky Sodas
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
<
53
Youthful Apple-Inspired Skincare Lines
Youthful Apple-Inspired Skincare Lines
Origins Recently Launched the Youthtopia Collection
<
52
Rewarding QSR Trivia Games
Rewarding QSR Trivia Games
Chipotle Mexican Grill Has Reintroduced Its Chipotle IQ Trivia Game
<
51
Olympian-Approved Makeup Products
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
<
50
Enchanting Fragrance Campaigns
Enchanting Fragrance Campaigns
Rihanna is the New Face of Dior's J’Adore Perfume
<
49
Neuroscientific Bodycare Campaigns
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
<
48
Beer Enthusiast Campaigns
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
<
47
Nostalgic Nugget Trucks
Nostalgic Nugget Trucks
KFC's Sauce Serve Truck Lets Fans Dress Their Own Saucy Nuggets
<
46
Convenience Store-Branded Beverage Lines
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
<
45
Streaming Series Fragrances
Streaming Series Fragrances
Michel Germain Parfums Crafted an Emily in Paris Fragrance Collection
<
44
Voter Activation Ice Creams
Voter Activation Ice Creams
Ben & Jerry's Churn Out the Vote Flavor Fights for Democracy
<
43
Deep-Fried Cheese Hotdogs
Deep-Fried Cheese Hotdogs
Pizza Pizza will Debut the Footlong Mozza Dog at the CNE
<
42
Vibrant Summer Packaging Designs
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
<
41
Skincare Well-Being Campaigns
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
<
40
Mature Cartoon Figurine Collections
Mature Cartoon Figurine Collections
Youtooz Launched a 'Hazbin Hotel' Merchandise Line
<
39
Automated Product Description Generators
Automated Product Description Generators
H&M is Working with Cherry AI to Automate its Copywriting
<
38
Unretouched Photography Books
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
<
37
Branded AI-Generated Short Films
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
<
36
High-Profile Brand Launch Events
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
<
35
Korean Coffee Collaborations
Korean Coffee Collaborations
Cha Eun-Woo Partners with NESCAFÉ to Debut the Korean Café Collection
<
34
Jelly Sandal Pop-Ups
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
<
33
TV Series-Inspired Ice Creams
TV Series-Inspired Ice Creams
Häagen-Dazs Has Partnered with the Emily in Paris Television Series
<
32
Cheeky Summer Product Lines
Cheeky Summer Product Lines
Great Jones Has Introduced the Great Float and the Great Tote
<
31
Edgy Futuristic Activations
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
<
30
Dating App Coffeeshops
Dating App Coffeeshops
Bumble Partners with GoodNews for Le Café Bumble in Paris
<
29
Skincare Pop-Up Trucks
Skincare Pop-Up Trucks
Neutrogena Canada will Host a Boost Bus in Toronto
<
28
Mayo-Inspired Fragrances
Mayo-Inspired Fragrances
Hellmann's Will Levis No. 8 is the World's First "Parfum De Mayonnaise"
<
27
Metaverse-Launched Luxury Fashion Collections
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
<
26
Sriracha-Inspired Music Campaigns
Sriracha-Inspired Music Campaigns
Lee Kum Kee Presents a Saucy Summers Playlist and Music Collabs
<
25
Resealable Lettuce Packaging
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
<
24
Lollipop-Inspired Leather Capsules
Lollipop-Inspired Leather Capsules
FENDI x Chupa Chups Feature Lollipop Holders
<
23
Collaborative Animation Pop-Ups
Collaborative Animation Pop-Ups
This Junji Ito x Sanrio Characters Store is a Limited-Time Event
<
22
Comprehensive Color Trend Reports
Comprehensive Color Trend Reports
Sherwin-Williams Unveils Its 2025 Colormix® Forecast: Capsules
<
21
Premium Spirit Canned Cocktails
Premium Spirit Canned Cocktails
Oo-Lah Cocktails is a Recently Launched and Veteran-Founded Brand
<
20
Self-Cooling Can Packaging
Self-Cooling Can Packaging
The 'Cool>Can' Cools Itself in Less Than Two-Minutes
<
19
Advanced Email Marketing Solutions
Advanced Email Marketing Solutions
tinyEmail Reaffirms Its Dedication to Enhancing Email Marketing
<
18
Outdoor Anime QSR Toys
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
<
17
Collaborative DJ-Inspired Flavored Milks
Collaborative DJ-Inspired Flavored Milks
Nesquik Partners with DJ Khaled on 'Another Bun'
<
16
Grocer-Inspired Beauty Retail Pop-Ups
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
<
15
Comfortable Multi-Textured Footwear
Comfortable Multi-Textured Footwear
Rauw Alejandro X Crocs Mega Crush Clog Boasts Two Colorways
<
14
Accessorized Phone Collections
Accessorized Phone Collections
Bandolier x Google Pixel Transforms Phones Into Style Statements
<
13
Soda-Flavored Chocolate Cookies
Soda-Flavored Chocolate Cookies
Oreo and Coca-Cola are Releasing Co-Branded CPG Cookies
<
12
Spooky Hair Color Lines
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
<
11
Summer Treat-Inspired Candle Collections
Summer Treat-Inspired Candle Collections
Goose Creek Has Teamed Up with Popsicle® and Good Humor®
<
10
Comedic Horror Candy Collections
Comedic Horror Candy Collections
Maynards Bassetts Beetlejuice Beetlejuice Range Arrives Soon
<
9
Soft-Pink Cosmetics Pop-Up Stores
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
<
8
Luxurious Iridescent Cognac Bottles
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
<
7
Resealable Fast Food Buckets
Resealable Fast Food Buckets
KFC Bucket Ware is a Microwave-Safe, Freezer-Friendly Container
<
6
Horror Game Collaborations
Horror Game Collaborations
Five Nights at Freddy's is Coming to the Game 'Dead by Daylight'
<
5
Customizable Shoe Decorating Events
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
<
4
Curated Back-To-School Campaigns
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
<
3
Comedic Horror Cosmetics
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
<
2
Grocer Trading Card Campaigns
Grocer Trading Card Campaigns
Loblaw and Marvel Partnered to Give Shoppers Free Trading Cards
<
1
Work-Friendly Beers
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
<