McVitie's Rich Tea Delights Have 30% Less Sugar
Michael Hemsworth — March 30, 2022 — Marketing
References: pladisglobal & talkingretail
The McVitie's Rich Tea Delights are being launched by Pladis as a new version of its original semi-sweet biscuits that will provide consumers with an option to enjoy with their favorite tea or coffee. The biscuits are crafted with a reduced sugar recipe that has 30% less than what's found in a typical semi-sweet biscuit and has 38-calories in each. The biscuits are arriving in 300-gram packs at a price point of £1.59 each in the UK.
Marketing Director for McVitie's at Pladis UK&I David Titman commented on the new McVitie's Rich Tea Delights saying, "In 2020, we announced that we had reduced sugar in nine of our biscuit tin favourites, including McVitie’s Chocolate Digestives and McVitie’s Chocolate Hobnobs. Now we are going one step further with an extension to the McVitie’s range that will give consumers even more choice in the biscuit aisle."
Marketing Director for McVitie's at Pladis UK&I David Titman commented on the new McVitie's Rich Tea Delights saying, "In 2020, we announced that we had reduced sugar in nine of our biscuit tin favourites, including McVitie’s Chocolate Digestives and McVitie’s Chocolate Hobnobs. Now we are going one step further with an extension to the McVitie’s range that will give consumers even more choice in the biscuit aisle."
Trend Themes
1. Reduced Sugar Biscuits - The trend of reducing sugar in biscuits is an opportunity for companies to offer healthier options to consumers and capitalize on the growing demand for healthier snacks.
2. Low-calorie Snacks - The trend of creating low-calorie snacks like the McVitie's Rich Tea Delights provides opportunities for companies to meet the needs of health-conscious consumers and differentiate themselves in the competitive snack market.
3. Product Line Extensions - The trend of extending product lines with healthier options like the McVitie's Rich Tea Delights offers companies the opportunity to reach new customers and increase sales by offering a wider range of products.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can take advantage of the trend of reducing sugar in biscuits by innovating with new ingredients and formulations that can provide healthier options without sacrificing taste.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of low-calorie snacks by offering consumers a wider range of healthy snacks and promoting the benefits of a healthier lifestyle.
3. Retail - Retailers can leverage the trend of product line extensions by partnering with manufacturers to offer a wider range of healthier snack options and catering to the growing demand for healthier snacks among consumers.
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