The Skinny Cookie Co Range Now Has Two New Offerings
Michael Hemsworth — May 16, 2023 — Lifestyle
References: burtonsbiscuits & foodbev
The Skinny Cookie Co range is being expanded by Ferrero-owned Fox's Burton's Companies (FBC UK) with two new products to provide consumers with a better-for-you option to enjoy. The products include the Ginger Crunch Cookies and Choc Chip Cookies, which are formulated to contain around two-thirds less sugar than alternatives on the market. The cookies maintain a high fiber recipe that is under 100-calories per serving and are HFSS-complaint to make them a suitable treat for health-conscious consumers to enjoy.
Trade Marketing Director Colin Taylor commented on the new additions to The Skinny Cookie Co range saying, "We are always looking at new innovations to bring to market that offer consumers more choice. The new Skinny Cookies meet the demand of consumers looking for snacking alternatives.”
Trade Marketing Director Colin Taylor commented on the new additions to The Skinny Cookie Co range saying, "We are always looking at new innovations to bring to market that offer consumers more choice. The new Skinny Cookies meet the demand of consumers looking for snacking alternatives.”
Trend Themes
1. Better-for-you Cookies - Opportunity for companies to develop healthier cookie options to meet the growing demand for health-conscious snacks.
2. Reduced Sugar Products - Opportunity to create foods with reduced sugar content to appeal to consumers who want to limit their sugar intake.
3. High-fiber Treats - Opportunity for companies to create high-fiber snacks that cater to consumers who prioritize fiber intake in their diets.
Industry Implications
1. Food and Beverage - Companies in this industry can capitalize on the trend of better-for-you products and develop healthier snack options.
2. Health and Wellness - This industry can tap into the growing demand for healthier snacks and push for the development of snacks that meet specific dietary needs.
3. Confectionery - Companies in this industry can create healthier versions of their products that appeal to consumers who are looking for healthier snack options.
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