McVitie's Penguin & Friends Biscuit Snack Packs are 90-Calories
Michael Hemsworth — April 30, 2024 — Lifestyle
References: mcvities & grocerytrader
The McVitie's Penguin & Friends biscuit snack packs have been announced by pladis in the UK to provide consumers with a playful snack option that's perfectly portioned for enjoyment at leisure. The snack comes in two flavor options including Cocoa and Cocoa & Orange, which both feature playfully shaped biscuits in pre-portioned packs that come in at 90-calories each. Each serving comes in at 90-calories to make them easy for consumers to keep track of and are crafted with no artificial colors or flavors.
Marketing Director for McVitie's at pladis UK&I Adam Woolf spoke on the McVitie's Penguin & Friends biscuit snack packs saying, "Our McVitie’s Penguin brand is best known for bringing humour and playful Penguin fun to afternoon snacking, and our products have always been seen to bring a touch of chocolatey indulgence to the table. Now, with a greater number of shoppers looking for affordable, permissible treats, we’re extending our offering with a range of mini snack packs that are lower in calories and free from artificial colours and flavours."
Marketing Director for McVitie's at pladis UK&I Adam Woolf spoke on the McVitie's Penguin & Friends biscuit snack packs saying, "Our McVitie’s Penguin brand is best known for bringing humour and playful Penguin fun to afternoon snacking, and our products have always been seen to bring a touch of chocolatey indulgence to the table. Now, with a greater number of shoppers looking for affordable, permissible treats, we’re extending our offering with a range of mini snack packs that are lower in calories and free from artificial colours and flavours."
Trend Themes
1. Portioned Snack Packs - Innovative packaging designs that offer portioned snack packs cater to consumers looking for convenient and indulgent treats.
2. 90-calorie Options - The introduction of 90-calorie snack options creates opportunities for brands to tap into the demand for healthier snack alternatives.
3. Playful Biscuit Varieties - The rise of playful biscuit varieties in pre-portioned packs appeals to consumers seeking whimsical and flavorful snack experiences.
Industry Implications
1. Food Packaging - The food packaging industry can explore innovative designs to create portioned snack packs that enhance convenience and appeal to health-conscious consumers.
2. Health Food - The health food industry has the opportunity to develop and market more 90-calorie snack options to meet the growing demand for nutritious and satisfying snacks.
3. Snack Manufacturing - Snack manufacturing companies can differentiate themselves by introducing playful and flavorful biscuit varieties in convenient, pre-portioned packs that resonate with consumers seeking unique snacking experiences.
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