Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Top 100 Branding Trends in October

From Candy Corn Suites to Sweet-and-Salty Costumes

— October 26, 2024 — Marketing
The October 2024 branding round-up boasts playful, modern, and sophisticated branding activations that are designed to immediately capture consumer attention and even increase customer loyalty through special offerings.

In the cosmetic market, the branding aesthetic focus falls on vibrancy. The Guerlain x Emilio Pucci Makeup Collection is a great example of this as the line boasts several products that integrate Pucci's 'Marmo' motif with Guerlain’s renowned formulas. Shiseido also launches an ultra-playful line, in collaboration with Global Brand Ambassador Hunter Schafer. The packaging aesthetic of some of Shiseido's best-selling products features Hunter Schafer's original illustrations in soft colors like lilac, rose, blush, and chartreuse.

The October 2024 branding round-up also marks the start of shopping for the holiday season, with beauty brands like Biossance and Dermalogica debuting their special holiday skincare kits.
9.5
Score
Popularity
Activity
Freshness
100
Cognac Music Partnerships
Cognac Music Partnerships
Rémy Martin is the Exclusive Spirit of USHER's North American Tour
<
99
Compostable Snack Bar Packaging
Compostable Snack Bar Packaging
The Brawny Bear Date Energy Bars Come in New Packaging from Pakka
<
98
Refreshingly Sweet Frozen Beverages
Refreshingly Sweet Frozen Beverages
Burger King Unveiled its New Frozen Pink Lemonade
<
97
Cheese-Filled Snack Burgers
Cheese-Filled Snack Burgers
White Castle Added Double Cheese Sliders to its Portfolio
<
96
Film-Inspired Breakfast Menus
Film-Inspired Breakfast Menus
Denny's Launches the Afterlife Menu
<
95
Time Zone Soda Campaigns
Time Zone Soda Campaigns
Mountain Dew Presents 'Mountain Time' to Offer Free Soda
<
94
Unique Auto-Racing Campaigns
Unique Auto-Racing Campaigns
Liquid Death and NASCAR Partner to Launch the 'Pro Driver' Campaign
<
93
Juicy Retro-Inspired Burgers
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
<
92
Sugarcane Fabric Backpacks
Sugarcane Fabric Backpacks
PLEZi Partners with Kheris Rogers to Present the PLEZi Sugar Pack
<
91
Climate-Based Skincare Pop-Ups
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
<
90
Football-Based Chocolate Bar Campaigns
Football-Based Chocolate Bar Campaigns
SNICKERS Presents the 'SatisFORTUNES' for NFL Fans
<
89
Transportive Italian Pop-Ups
Transportive Italian Pop-Ups
House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024
<
88
Comfortable Home Slippers
Comfortable Home Slippers
Parachute and BIRKENSTOCK Collaborate on the Zermatt Premium Slippers
<
87
Artfully Designed Beer Packs
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
<
86
Collaborative Ice Cream Jewelry
Collaborative Ice Cream Jewelry
King Ice Partners with Three Iconic Ice Cream Brands
<
85
National Coffee Day Promotions
National Coffee Day Promotions
belVita Celebrates Coffee with the 'Drippiest' Coffee Bar Giveaway
<
84
Tennis-Inspired Dessert Pop-Ups
Tennis-Inspired Dessert Pop-Ups
Graza x Talenti Host 'The Big Serve' in Honor of the US Open
<
83
Breakfast Bread Roll-Inspired Creamers
Breakfast Bread Roll-Inspired Creamers
Coffee Mate Debuts a Bagel & Cream Cheese Flavored Creamer
<
82
Award-Winning Probiotic Supplements
Award-Winning Probiotic Supplements
Seed Launches Its Probiotics in Target Stores Nationwide
<
81
Luxuriously Matured Malt Scotches
Luxuriously Matured Malt Scotches
Glenfiddich Single Malt Scotch Whisky Debuts the Grand Château
<
80
Glamorized Drinkware Collections
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
<
79
Life-Size Casket Coolers
Life-Size Casket Coolers
Liquid Death & YETI are Auctioning Off a Casket-Shaped Cooler
<
78
Spooky Mashup Mayos
Spooky Mashup Mayos
Heinz [Scarily] Good Monster Munch Mayo Features a Pickled Onion Flavor
<
77
Collectible Mint Tins
Collectible Mint Tins
Altoids x Bad Roman Speaks to Gen Z's Love of Restaurant Matchbooks
<
76
High-End Phone Gaming Controllers
High-End Phone Gaming Controllers
Backbone Changed the Packaging for its Backbone One V2
<
75
Hard Candy Energy Drinks
Hard Candy Energy Drinks
C4 x Hershey Unveil Fruity Jolly Rancher Energy Drinks
<
74
Tennis-Themed Beauty Bars
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
<
73
Therapeutic Sunset-Inspired Cards
Therapeutic Sunset-Inspired Cards
Sunset Spark Deck Offers Mindfulness Tools with Painted Sunsets
<
72
Teen Film Juice Drinks
Teen Film Juice Drinks
The Mean Girls x Ocean Spray Collab Celebrates the Film's 20th Anniversary
<
71
Sweet-and-Salty Costumes
Sweet-and-Salty Costumes
Spirit Halloween Debuted Auntie Anne's and Cinnabon Costumes
<
70
Dynamic Athleisure Apparel
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
<
69
Paper-Made Spirit Bottles
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
<
68
Holiday-Ready Skincare Kits
Holiday-Ready Skincare Kits
Dermalogica's Holiday Collection Boasts a Series of Beauty Kits
<
67
Stackable Canned Fish Packages
Stackable Canned Fish Packages
Robot Food's 'The Tower of Tuna' Packaging is Convenient
<
66
Nostalgic Snack Ranges
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
<
65
QSR Meme Costumes
QSR Meme Costumes
Spirit Halloween x Chipotle Collaborated on a Halloween Costume Collection
<
64
Reimagined Handbag Capsules
Reimagined Handbag Capsules
Louis Vuitton and Sophie Turner Debut the Neverfull Inside Out Bags
<
63
Singer-Collaborative Hair Campaigns
Singer-Collaborative Hair Campaigns
Sabrina Carpenter Named as Redken's First Global Ambassador
<
62
Racing Car-Themed Supplement Collaborations
Racing Car-Themed Supplement Collaborations
Hiya x Hot Wheels Present a Vibrant Refillable Bottle
<
61
Date-Sweetened Chocolate Bars
Date-Sweetened Chocolate Bars
Spring & Mulberry is Set to Launch Its Products in Whole Foods
<
60
College-Inspired Haircare Pop-Ups
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
<
59
Stylish Footwear Campaigns
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
<
58
Football-Inspired Kitchen Essentials
Football-Inspired Kitchen Essentials
The NFL x Hedley & Bennett Collection Features Special Aprons
<
57
Streaming Service Gift Boxes
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
<
56
Collaborative Vibrant Makeup Collections
Collaborative Vibrant Makeup Collections
The Guerlain x Emilio Pucci Makeup Collection is High-End
<
55
Gamified Fashion Customizations
Gamified Fashion Customizations
DKNY x FashionVerse Create an Immersive Fashion-Forward Universe
<
54
Poortlaand-Inspired Practical Bag Collections
Poortlaand-Inspired Practical Bag Collections
Portland Gear Offers a Line of Travel Bags & Apparel
<
53
Celebratory Co-Branded Lip Balms
Celebratory Co-Branded Lip Balms
The Funfetti x Curology Collaboration Makes Lip Care a Treat
<
52
Protein Beverage Pop-Ups
Protein Beverage Pop-Ups
Premier Protein will Host a Proffee Pop-Up at Toronto's Union Station
<
51
Pizza Box Resumes
Pizza Box Resumes
Pizza Hut's "ResZAmes" Support Job Seekers During the September Surge
<
50
Japanese-Inspired Seltzer Launches
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
<
49
Nostalgic Outdoorsy Footwear
Nostalgic Outdoorsy Footwear
KEEN and GRAMICCI Debut the Jasper Zionic Model
<
48
Exclusive Candy Bar Costumes
Exclusive Candy Bar Costumes
The Spirit Halloween x Butterfinger Collab Mimics a Vibrant Wrapper
<
47
Travel-Inspired Chocolate Bar Giveaways
Travel-Inspired Chocolate Bar Giveaways
Kit Kat Introduced its 'Vanilla Break' Sweepstakes
<
46
Global Handbag Campaigns
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
<
45
Humorous Payment Campaigns
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
<
44
Advanced Non-Stick Cookware Capsules
Advanced Non-Stick Cookware Capsules
T-fal Debuts its Stone Shield Cookware Line
<
43
Box-Office-Themed Travel Pop-Ups
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
<
42
Fan-Made Sandwich Creations
Fan-Made Sandwich Creations
Burger King Unveiled the Finalists of its Whopper Contest
<
41
Cartoon-Inspired Burger Meals
Cartoon-Inspired Burger Meals
Wendy's is Releasing a Spongebob Krabby Patty Burger
<
40
Cookie-Cola Slushies
Cookie-Cola Slushies
The Coca-Cola OREO Zero Sugar Slurpee Elevates a Fan-Favorite Flavor
<
39
Experiential Alcohol Pop-Ups
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
<
38
Luxury Supercar Strollers
Luxury Supercar Strollers
Silver Cross and Automobili Lamborghini Created the Reef AL Arancio
<
37
Modern Coffee Packaging Designs
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
<
36
Red Carpet Partnerships
Red Carpet Partnerships
Campari Negroni is the Exclusive Red Cocktail of TIFF 2024
<
35
Outdoor Fitness Parties
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
<
34
Graffiti-Painted Beer Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
<
33
Limited Edition Sports Candies
Limited Edition Sports Candies
NERDS Released Two New Gummy Clusters Flavors for Football Season
<
32
Anniversary-Celebrating Console Bundles
Anniversary-Celebrating Console Bundles
Sony Launched a PS5 Bundle with PS1-Inspired Designs
<
31
Iconic Jewelry Cuff Designs
Iconic Jewelry Cuff Designs
TIFFANY & CO. Unveils the Elsa Peretti Bone Collection
<
30
Spooky Film-Inspired Halloween Costumes
Spooky Film-Inspired Halloween Costumes
Spirit Halloween Launches Beetlejuice Beetlejuice Costumes
<
29
Luminous Limited-Edition Fragrances
Luminous Limited-Edition Fragrances
The Valentino Born in Roma The Gold Boasts Warm Notes
<
28
Candy Corn Suites
Candy Corn Suites
Brach's Candy Corn Suite Appeals to Fans of a Polarizing Fall Treat
<
27
Purposeful Consumer-Focused Campaigns
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
<
26
Special Edition Water Bottles
Special Edition Water Bottles
Dutch Bros Partners with Owala® to Target the Gen Z Demographic
<
25
Platform-Exclusive Sodas
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
<
24
Tranquil Retail Environments
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
<
23
Mayonnaise-Toting Bags
Mayonnaise-Toting Bags
Hellmann’s and Chopova Lowena Made the Margaret Bag for Taking Mayo to Go
<
22
Game-Inspired Hygiene Essentials
Game-Inspired Hygiene Essentials
Dr. Squatch Introduces the Minecraft Diamond Scrub and Deodorant
<
21
Collaborative Basketball-Legend Cognacs
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
<
20
Photosensitive Book Experiences
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
<
19
Promotional Metaverse Experiences
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
<
18
Amalfi Coast-Inspired Pop-Ups
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
<
17
Reinvigorated 90s Fashion
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
<
16
Desert-Inspired Boutique Pop-Ups
Desert-Inspired Boutique Pop-Ups
Amouage Hosted an Omani Desert Pop-Up in L.A.
<
15
National Park-Themed Eyewear Collections
National Park-Themed Eyewear Collections
The CAMP National Parks Collection Blends Style & Purpose
<
14
Limited-Edition Squalene-Powered Skincare Sets
Limited-Edition Squalene-Powered Skincare Sets
Biossance Releases Three Holiday Skincare Sets
<
13
Cult Film-Inspired Fashion Collections
Cult Film-Inspired Fashion Collections
Rodarte Draws Inspiration from Beetlejuice Beetlejuice
<
12
Color-Inspired Spirit Packagings
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
<
11
Viral Video Content Toys
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
<
10
College-Targeted Food Pop-Ups
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
<
9
Vibrant Snack Packaging Designs
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
<
8
Co-Branded Rum Cocktails
Co-Branded Rum Cocktails
A Ready-to-Drink Bacardí and Coca-Cola Cocktail is Debuting in 2025
<
7
Restyled Cinematic Makeup Campaigns
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
<
6
Mixologist-Crafted Beverage Creations
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
<
5
Actress-Launched Luxury Skincare Lines
Actress-Launched Luxury Skincare Lines
Hunter Schafer Collaborates with Shiseido on a New Line
<
4
Celebratory Plush Stores
Celebratory Plush Stores
A Build-A-Bear x Hello Kitty and Friends Workshop is Opening in LA
<
3
Revamped Luxury Skincare Lines
Revamped Luxury Skincare Lines
Shiseido’s Future Solution LX Boasts Powerful Formulations
<
2
Exclusive Cartoon Press-On Nails
Exclusive Cartoon Press-On Nails
Glamnetic Collaborates with Hello Kitty & Friends
<
1
Porcelain-Inspired Streetwear Capsules
Porcelain-Inspired Streetwear Capsules
Lacoste x CLOT Fuse Heritage and Urban Fashion
<