Warby Parker's AR App Helps Shoppers Virtually Try on Glasses
Laura McQuarrie — February 6, 2019 — Tech
References: itunes.apple & retailgazette
Years ago, Warby Parker changed the way people shopped for glasses with its Home Try-On program, which acknowledged that people want to try on glasses before they make a purchase, no matter how convenient a direct-to-consumer business' online store may be. Now, Warby Parker has launched an augmented reality app that gives consumers the change to virtually try on pairs of augmented reality glasses without having to wait for a physical shipment to arrive.
This Virtual Try-On feature is powered by Apple’s ARKit and TrueDepth camera technology on the latest iPhone X, XR and XS devices. With a device in selfie mode, users are able to get a highly realistic sense of what different styles look like on their face in real-time. Within the app, users are able to save preferred styles or even make a purchase.
This Virtual Try-On feature is powered by Apple’s ARKit and TrueDepth camera technology on the latest iPhone X, XR and XS devices. With a device in selfie mode, users are able to get a highly realistic sense of what different styles look like on their face in real-time. Within the app, users are able to save preferred styles or even make a purchase.
Trend Themes
1. Virtual Try-on - Warby Parker's AR app allows customers to virtually try on glasses, revolutionizing the shopping experience.
2. AR Technology - The use of Apple's ARKit and TrueDepth camera technology creates highly realistic virtual try-on experiences.
3. Augmented Reality Glasses - The introduction of virtual try-on for augmented reality glasses shows the growing popularity and demand for AR eyewear.
Industry Implications
1. E-commerce - The Virtual Try-On feature disrupts the traditional online shopping experience and enhances customer satisfaction in the e-commerce industry.
2. Fashion and Retail - The introduction of AR try-on technology presents new opportunities for fashion and retail businesses to offer personalized and immersive shopping experiences.
3. Technology - Apple's ARKit and TrueDepth camera technology are driving innovation in the technology industry, enabling virtual try-on experiences in various applications.
3.3
Score
Popularity
Activity
Freshness
