Topo Chico Hard Seltzer Gets Nationwide Distribution
Niko Pajkovic — September 18, 2021 — Lifestyle
References: bevindustry
Molson Coors Beverage Co. has announced that its beloved seltzer brand, Topo Chico Hard Seltzer, will expand its product distribution throughout the United States starting in January 2022.
According to the company, the decision to expand came following the massive success of its initial launch, which has left consumers asking when Topo Chico is "coming to their market." Topo Chico plans to deliver its entire lineup of exotic flavors to customers in all 50 states. “Topo Chico Hard Seltzer came out of the gate extremely strong when we launched last spring, so we couldn't be more excited to bring this legendary hard seltzer to people across the country,” said the senior director of seltzers at Molson Coors, Matt Escalante.
As for the actual drink, Topo Chico is crafted using the same mineral and flavor formula as Topo Chico Mineral Water, the company's original non-alcoholic beverage. Flavors currently include 'Strawberry Guava,' 'Tangy Lemon Lime,' 'Exotic Pineapple,' and more.
Image Credit: Topo Chico
According to the company, the decision to expand came following the massive success of its initial launch, which has left consumers asking when Topo Chico is "coming to their market." Topo Chico plans to deliver its entire lineup of exotic flavors to customers in all 50 states. “Topo Chico Hard Seltzer came out of the gate extremely strong when we launched last spring, so we couldn't be more excited to bring this legendary hard seltzer to people across the country,” said the senior director of seltzers at Molson Coors, Matt Escalante.
As for the actual drink, Topo Chico is crafted using the same mineral and flavor formula as Topo Chico Mineral Water, the company's original non-alcoholic beverage. Flavors currently include 'Strawberry Guava,' 'Tangy Lemon Lime,' 'Exotic Pineapple,' and more.
Image Credit: Topo Chico
Trend Themes
1. Nationwide Distribution Expansion of Low-calorie Hard Seltzer - Expanding the availability of low-calorie hard seltzer products nationwide creates opportunities for disruptive innovation in the ready-to-drink alcoholic beverage industry.
2. Exotic Flavor Innovation in Hard Seltzer - The introduction of exotic and unique flavors in hard seltzer products creates disruptive innovation opportunities in the beverage industry.
3. Mineral Water-based Hard Seltzer Formulas - Using mineral water-based formulas in hard seltzer products creates disruptive innovation opportunities in the beverage industry.
Industry Implications
1. Alcoholic Beverage Industry - The expansion of low-calorie hard seltzer products nationwide provides disruptive innovation opportunities within the alcoholic beverage industry.
2. Beverage Industry - The introduction of exotic flavors and mineral water-based formulas in hard seltzer creates disruptive innovation opportunities in the beverage industry.
3. Ready-to-drink Beverage Industry - The nationwide distribution expansion of low-calorie hard seltzer products creates disruptive innovation opportunities in the ready-to-drink beverage industry.
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